Cosmopolitan+ Deep Focus
Cosmopolitan Boulevard
The Challenge
Create a clever and distinctive platform so Cosmo’s advertisers can take advantage of the deeper, more human interactions and connections that tablets allow.
The Idea
Let users stroll down a virtual city avenue, window shopping as they go. By tapping the windows, users are given the opportunity to play with and explore the products through interactivity, video and whimsy. We worked with Cosmo and seven premiere brands – Baby Phat, Estée Lauder, Lancôme, Nivea, Revlon, and Yves Saint Laurent – to create the experience.
The Outcome
So far, based on its 4.5 star rating and rave reviews in the app store, audiences love the experience and the app (we’re pretty smitten with that, too, by the way).