Calvin Klein April 2010

The world’s passion for fashion goes beyond the obsessive. Harnessing this energy, Deep Focus invited fashion forward fans to go behind scenes with the Fashion World’s most innovative, daring and provocative force: Calvin Klein. Creating the first-ever live streaming fashion show for Fall Fashion Week on CK’s Facebook page, we provided the world with an exclusive glimpse behind the catwalk, while giving fans the ability to discuss and comment on the collection in real time.

Engaging CK’s fans with this first-ever streaming performance was just the beginning. Creating a dialogue around the polished photography and content that CK produces regularly, we took the raw materials that communicate this fashion icon’s voice. Using photography, video, shoots, behind-the-scenes footage and creative talent, we channeled fans’ fervor where we knew it would catch fire: Twitter and Facebook.

Calvin Klein’s multi-channel re-launch, including Fashion Week on Facebook, proved to be an immense success. During just one of the streamed fashion shows, more than 1,000 users simultaneously chatted and posted content about Calvin Klein—which were all distributed through their news feeds—at any given moment. Not only did Deep Focus help Calvin Klein live up to its name within the global fashion community, but we also gave CK’s fans the power to be a part of it. And that’s pretty cool.