Founder and CEO Ian Schafer on Working with Location Service APIs June 14th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on working with foursquare’s API in Clickz’s “Foursquare Checks In With Marketers: Scalable Tools On the Way” (by Zachary Rodgers, June 14, 2010).
“You can do more with Foursquare without their involvement than you can with it,” he said. “The only reason to work with them directly is to get a badge.”
Schafer advises marketers to learn social platform APIs, and his agency is preparing to offer seminars on the subject.
“We’re going to help to educate these guys, hopefully with Foursquare’s blessing, to teach them to leverage the benefits of platforms including Foursquare without a media buy or a biz dev guy,” he said.
Read the entire article here.
