Tracking a Crisis When You Have Skin in the Game January 14th, 2010 | Christian Borges
Deep Focus VP, Digital Communications Christian Borges shares a first-hand account of the role social media played in his life during the hours immediately following the earthquake in Haiti (Advertising Age, The Earthquake in Haiti, Social Media, and Me: A Personal Reflection by Christian Borges, January 14, 2010).
“I didn’t anticipate hearing back from anyone immediately, but remained hopeful. I noticed in my Facebook newsfeed that several of my friends and family had joined a Facebook Group called EARTHQUAKE HAITI; what started out as a support group of 18,000 has since morphed into mash-up of a “missing persons” bulletin-board, with news updates and well-wishes that’s currently 52,000-plus strong. Powerful, moving stuff.”
Read the entire article here.
