Reports |

Millennials ‘Search for Truth’ on Election and Distrust Media, Intelligence Firm Reports

Don’t believe the hype about millennial voters. This bloc of the U.S. population, ages 18 to 35 and whose numbers are estimated to be about 69.2 million, may have a reputation for not engaging with the political system—but that is not the case for this election, The Intelligence Group reports, based on a recent study.

“Leading up to the presidential election, millennials are taking advantage of their hacking mindset to create their own persuasion journey to get to the truth,” The Intelligence Group, a part of global marketing agency Deep Focus that performs research for corporations and government organizations, states in a report that quotes numerous millennial voters.

This subset of the electorate will play an important role at the ballot box, and its members are doing their homework.

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