Founder and CEO Ian Schafer Reflects on the Role of Likers September 12th, 2010 | Deep Focus
Adweek’s The Variables of ‘Like’ (Brain Morrissey, September 12, 2010), discusses the methods and lengths that brands will go to to increase the number of ‘likers’ they have. Deep Focus Founder and CEO Ian Schafer reflects on the significance of a brand’s ‘likers’ on Facebook:
“As you get up the chain at organizations, bigger is better,” said Ian Schafer, CEO of Deep Focus. “It’s a sign of virility when you’ve got a lot of people who like you on Facebook.”
Read the entire article here.
