Recent Kids Product Q Study Reveals Strong Affinity For Social Media Brands *** Social Media Impacts the Top Appealing Brands among Kids Ages 6-17 April 30th, 2010 | Deep Focus
FOR IMMEDIATE RELEASE
FROM Deep Focus and The Q Scores Company
CONTACT
DEEP FOCUS
Christian Borges 212-792-6826
christian@deep-focus.net
Twitter: @christianborges
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NEW YORK, April, 2010 – According to new data recently released by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, kids report that social media brands deliver overall appeal and user satisfaction levels comparable to highly touted traditional brands.
The new Q Scores survey, done in partnership with interactive marketing agency Deep Focus, provides insight into the emotional bonds 6-17 year olds are developing with social media brands, and the possible advantages traditional brands can gain by associating with them.
“Based on the results of our study, social media brands are making significant connections with young consumers, as evidenced by high scores on likability and the ‘coolness’ factor,” said Steven Levitt, President of Marketing Evaluations, Inc., The Q Scores Company. He adds, “This should serve as a wake-up call for traditional brands looking to grow their base of young consumers, and to view social media as an evolving conduit for the cultivation of their own brand appeal.”
Using brand logos, the Kids Product Q Study measures overall brand/company appeal, usage experience and imagery among a base of 2,000 children 6-17 years of age.
Ian Schafer, CEO of Deep Focus noted, ”For decades, brands have sought relevancy through associations with movies, television, music and celebrity – the essences of ‘cool’ and popular culture. But now, kids are becoming increasingly attracted to platforms that not only allow them to get closer to those celebrities they feel are cool, but create and share content that they can be responsible for making popular. Brands have a great opportunity to benefit from the halo of relevance that social media brands offer, simply by participating in those platforms, and promoting the affiliation.”
About Deep Focus
Founded in 2002, Deep Focus, Inc. is a fully independent interactive engagement agency that brings brands closer to people, and people closer to each other. Recognized as an industry leader in wielding digital and social media for many of the world’s best-known brands, Deep Focus is headquartered in New York City.
About The Q Scores Company
For over 40 years, Q Scores have provided clients with data to aid in their marketing, advertising, licensing and media efforts. In addition to delivering reliable and consistent data, we offer our thoughts, observations, ideas and interpretations in order to help clients make the most informed decisions possible. Q Scores are the industry standard for measuring familiarity and appeal of performers, characters, sports and sports personalities, broadcast and cable programs as well as company and brand names. Marketing Evaluation, Inc. The Q Scores Company is headquartered in Manhasset, NY.
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