NEW YORK – (October 7, 2015) – Deep Focus, a global digitally-led creative agency, promoted Kara O’Neill from Managing Director to President of the agency’s New York office. Reporting directly to Founder and Chairman Ian Schafer, O’Neill will oversee Deep Focus’ growth and development as the agency continues to expand its capabilities and offerings.
“As a global agency, we are dedicated to applying modern solutions to modern problems that learn from the past, are built for the present, and push the industry and our clients toward the future,” said Schafer. “Kara’s focus on the evolution of our business, experience with some of the world’s best-known brands and passion for a people-first culture will enable us to be an even better Deep Focus.”
A marketing vet with more than 20 years of experience, O’Neill joined Deep Focus in 2014 from Y&R NY, where she led the agency’s food practice for clients such as Hillshire Farm, Campbell’s Soup and Pepperidge Farm. Prior to Y&R, O’Neill spent 11 years at BrandBuzz as the general manager, where she managed a team of 60 responsible for creative and strategic planning for the likes of LG, the Nets, the NBA, Jim Beam Brands and SONY.
“I’m excited to continue building Deep Focus as a modern, deeply integrated agency. With our team of smart, insightful and creative people, we will continue to solve the challenges our clients face as the world, consumers and their businesses evolve,” said O’Neill.
O’Neill’s background working at Y&R, BrandBuzz, Ranch 1 and Clarion Performance Properties has allowed her to represent many iconic brands, including Coca-Cola, Perrier, NASCAR and General Mills. Originally from New York, she earned a Bachelor’s of Science in Marketing from Saint John’s University’s Peter J. Tobin College of Business.
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About Deep Focus
Deep Focus is an award-winning, digitally-led creative agency that builds culturally connected brands and was founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Providing best-in-class services – including The Moment Studio, its social and mobile content arm – Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit www.deepfocus.net or @deepfocus.