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Is the Term "Social Media Agency" Passe?

Deep Focus CEO and Founder Ian Schafer talks to Christopher Heine about why Deep Focus in not a social media agency in, Agencies Start to Get Really Anti-Social (AdWeek, July 9, 2012). Ian commented:

“Hiring a separate agency or person to do social is probably anathema to achieving that objective. When brands lean on social media experts to find marketing solutions, they are generally barking up the wrong tree.”

Read more here.