Is Facebook becoming Skynet? April 26th, 2010 | Deep Focus
In Adweek’s Facebook: Into the Open Graph (by Brian Morrissey, April 26, 2010), Deep Focus founder and CEO Ian Schafer comments on the impact of the introduction of Facebook Open Graph:
“It results in Facebook becoming … all-knowing,” said Ian Schafer, CEO of Deep Focus, who compares Facebook to Skynet, the computer network in The Terminator. But the benefits of hooking into its viral loop are too many for publishers and brands to ignore, he said.
See the entire article here.
