09.12.2012 Posted in Featured

Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.

@InvisibleObama, born on Twitter during the Republican National Convention, has already gained nearly 67,000 followers and has become a mainstream news media darling with mentions on NBC, CNN, ABC and others. Who’s behind its success? None other than our very own Ian Schafer, Deep Focus CEO and Founder.

Ian spoke with Stuart Elliot at The New York Times about why he did it and what he learned.