Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To Share
The news broke last week that Deep Focus had officially launched the Moment Studio, a new division of the agency dedicated to creating brand content designed for social sharing.
Ian Schafer, Deep Focus CEO and Founder, and Ken Kraemer, Deep Focus Executive Creative Director, talked with Paula Bernstein at Fast Company about making real-time content for brands. Ian states:
“One of the most valuable forms of engagement is whether or not content gets into people’s newsfeeds. The more these individual pieces of content finds its way into people’s newsfeeds, the better we’ve done. If people are sharing this piece of content, then we know we’ve done our job.”