Digital Agency Deep Focus Expands Services, Unveils GEOfocus, With Core Competency Built Around Rapidly Emerging Location-Aware Platforms April 14th, 2010 | Deep Focus
FOR IMMEDIATE RELEASE
CONTACT
DEEP FOCUS
Christian Borges 212-792-6826
christian@deep-focus.net
Twitter: @christianborges
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NEW YORK, April 14th, 2009 – Today, Deep Focus, a leading independent interactive engagement marketing agency, has significantly expanded their suite of strategic services with the unveiling of GEOfocus, a marketing practice built around location-aware platforms. The announcement was made by Deep Focus Founder & CEO Ian Schafer. The newly anointed GEOfocus – to be led by Vanessa Montes, Senior Director, Strategy – will be responsible for helping marketers bridge ‘virtuaphysical’ gaps that prevent them from successfully taking advantage of the geographical information and content that consumers are increasingly sharing with each other passively and actively via mobile and social networking platforms.
GEOfocus, already in operation and fully integrated into the Deep Focus service offering, was recently responsible for collaborations with Microsoft’s Bing & Foursquare at SXSW. The practice is tasked with delivering strategic location-aware solutions spanning the existing strategy, creative & technology, media planning & buying, and communications & activation disciplines currently at the agency. Deep Focus serves a vast array of brand, entertainment, and lifestyle clients, including Bing, AMC, Diageo and Weight Watchers.
“Location-aware technology is already realizing its potential to transform the way we move people from digital to physical interaction, and back, creating content at every turn” said Schafer. “We have been immersing our entire agency in this technology, and feel that the platforms and adoption are at a large enough scale that it can be a bona fide solution for marketers, now.”
Over 100 million people are using location-aware devices and applications and that number will exponentially increase with new product launches from the largest social networks in the year to come. As the Social Media and Engagement Agency of Record for several of the world’s largest brands, this evolution was seen coming a mile away.
Dennis Crowley, CEO & Founder of Foursquare, adds, “Our collaborations with Deep Focus have helped show off what the Foursquare platform is capable of doing. We look forward to continued innovation.”
“We are proud of the cross-platform innovations and partnerships that GEOFocus has been quietly responsible for over the last several months. Bridging the gap between online and offline through the use of mobile and geo-location services is something that can deliver significant real-world value to consumers, brands and retailers,” added Montes. “We are thrilled to have the opportunity to help existing and new clients extend their social media efforts to account for this new level of engagement.”
About Deep Focus
Founded in 2002, Deep Focus, Inc. is a fully independent interactive engagement marketing agency that brings brands closer to people, and people closer to each other. Recognized as an industry leader in Social Media, and most recently known for its award-winning MadMenYourself.com for AMC’s Mad Men, Deep Focus has won dozens of awards including the Cannes Gold Lion, several Webby Awards, and has been named Digital Media Planning & Buying Agency of the Year by MediaPost. Deep Focus is headquartered in New York City.
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