NEW YORK – March 8, 2016 – Deep Focus, a global digitally-led creative agency, today announced the appointment of Jonathan Lum as US Chief Strategy Officer. Reporting to Founder and Chairman Ian Schafer, Lum will be responsible for overseeing Deep Focus’ strategy and analytics disciplines, as well as Deep Focus’ consumer insights consulting team The Intelligence Group.
Lum will also oversee strategy for the New York hub of Engine, Deep Focus’ parent company. His purview will include sports marketing agency Synergy, customer engagement agency PAA and creative studio Moment Studio. He will consolidate offerings across the network to provide clients with cohesive and seamless strategic marketing and communications solutions.
“Deep Focus has always been a strategic organization, with a reputation for elevating our role as partners on our clients’ businesses,” said Schafer. “By adding Jonathan to our team, we will be an even stronger partner by providing them with next-level strategic leadership and a wider spectrum of solutions to deliver even better creative, innovative solutions that drive real results.”
Lum brings more than 20 years of brand strategy and market research experience to the agency. He joins from ICF International/Olson/PulsePoint where he was Group Strategy Officer responsible for integrating the company’s recent Olson/PulsePoint Group acquisition via strategic go-to-market plans. He also led the company’s management and digital consulting group. Lum worked with clients such as Commerce Bank, McDonald’s, General Mills, Alzheimer’s Association, TiVo and Sharp USA.
“Deep Focus helps clients grow and transform their businesses by building truly culturally connected brands,” said Lum. “Their work demonstrates how brands can thrive within rapidly changing consumer environments. I am excited to be a part of an agency that truly delivers on this exciting and meaningful promise.”
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About Deep Focus
Deep Focus is an award-winning, digitally-led creative agency that builds culturally connected brands and was founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit www.deepfocus.net or @deepfocus.
Engine is a global marketing services network comprised of best-in-class communications specialists. Engine has a unique collaborative model that adds tangible value to clients – transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual businesses within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Moment Studio, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. Together, they cover a vast range of marketing services including market research, creative, strategy, digital, social media, advertising, public relations, and content creation and production. Clients include Unilever, Santander, Sky and all the major entertainment studios including Warner Bros, Disney and 20th Century Fox. More information is available at www.enginegroup.com.