NEW YORK – November 5, 2015 – Deep Focus, a global digitally-led creative agency, announced a new offering today called Deep Impact. Focused on cause marketing, Deep Impact enables Deep Focus to take on causes by working with non-profits and NGOs to make meaningful social and societal change. Deep Impact also will use this experience to connect brands with causes and causes with consumers, building movements with meaningful and engaging content.
“Non-profits and NGOs are often the ones leading cultural conversations and social activism, but brands have struggled to collaborate with these organizations to put a larger stake in the ground. Our mission with Deep Impact is to both make a difference and change this dynamic,” said Ian Schafer, Founder and Chairman of Deep Focus. “We’re applying a for-purpose lens to our business model so that we and our clients can create a lasting impact on the world.”
Deep Impact helps companies amplify existing cause-focused activations and create activations in the cause space by identifying pertinent issues that matter to their increasingly socially-aware consumers through research, social listening and application of best practices. It connects brands with non-profits to create and activate robust, creative programs that include a wide range of content, digital and social initiatives to incite meaningful change.
Deep Impact helps Deep Focus double down on its commitment to social action. New internal sustainability, diversity and other initiatives will be rolling out across the global network.
This fall, Deep Focus launched its first Deep Impact initiative #IAmTheMany – a digital campaign and poster competition for non-profit ACT/ART, in partnership with the White House, inspired by 1968’s “I Am A Man” civil rights movement. At IAmTheMany.com, artists could create their own art and posters to voice their support behind criminal justice reform. Finalists’ posters were displayed at the White House during the month of October, in commemoration of Youth Justice Awareness Month.
Globally, Deep Focus already has a reputation for supporting social change through award-winning work ranging from prior engagements with the Ad Council in the US to the UK’s award-winning campaign to raise awareness of testicular cancer prevention.
“The demand and need for these types of efforts are only going to increase, particularly as non-profits, NGOs and brands continue to try to connect with Millennials and Gen Z,” added Schafer. “These generations believe it’s their responsibility to bring about change in the world. The time is now for brands and companies to take on more of a responsibility for getting them involved and making a difference.”
Deep Impact marks the second new offering the agency launched this year. In August, Deep Focus introduced a branded-entertainment unit, DFx, in partnership with content companies including Tastemade, Popsugar, NowThisNews and many others.
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About Deep Focus
Deep Focus is an award-winning, digitally-led creative agency that builds culturally connected brands and was founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Providing best-in-class services – including The Moment Studio, its social and mobile content arm – Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Johnson & Johnson, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit www.deepfocus.net or @deepfocus.