DEEP FOCUS

Deep Focus joins Engine USA: Press Highlights October 27th, 2010 | Deep Focus

Last week saw a water-shed moment for Deep Focus as we announced that we’d been acquired by Engine USA. The news sparked a frenzy of interest from the media and trade press. Here are some of the highlights:

AdAge: Engine USA Acquires Digital Shop Deep Focus

“Deep Focus made sense as the first piece [of Engine] in the U.S. because ‘digital has to be at the heart of any agency today,’ said Mr. Puris.”

Adweek: UK’s Engine Acquires Deep Focus

“Deep Focus has built an expertise in social media, running lauded campaigns for clients like AMC (Mad Men Yourself) and Microsoft’s Bing (Home Turf Finder). Deep Focus CEO Ian Schafer has become a ubiquitous presence on the industry conference circuit and a well-regarded expert in helping brands navigate social media. Last month the agency launched a location-based marketing practice.

All Things Digital/MediaMemo: Another Web Ad Shop Gets Gobbled Up: Deep Focus to The Engine Group

“’This isn’t an exit, it’s a grand freaking entrance,’ blogs CEO Ian Schafer.”

ClickZ: Deep Focus Acquired by Engine USA

“‘The Engine structure is something new, something created in this decade, which is nice,’ he said. ‘It’s something that’s collaborative across not just disciplines but media,’ said Deep Focus CEO Ian Shafer”