Connecting with Young Demographics August 4th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on connecting with younger demographics (Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd, by Joseph Plambeck, The New York Times, August 4, 2010).
Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of Deep Focus, an ad agency that has worked with Vice in the past, but is not involved in the Dell or Intel deals. It’s a model, he said, that more media companies may need to consider.“With something as scarce as good and quality content, the price has upward pressure on it,” Mr. Schafer said. “It’s what prevents all of advertising from a race to the bottom.”Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of Deep Focus, an ad agency that has worked with Vice in the past, but is not involved in the Dell or Intel deals. It’s a model, he said, that more media companies may need to consider.“With something as scarce as good and quality content, the price has upward pressure on it,” Mr. Schafer said. “It’s what prevents all of advertising from a race to the bottom.”
Read the entire article here.
