Founder and CEO Ian Schafer on the Impact of Social Media on Organizations March 2nd, 2010 | Deep Focus
Deep Focus founder and CEO Ian Schafer participated in a panel focused on social media’s transforming force at the 4A’s Transformation Conference earlier this year (Adweek, 4A’s: Shops, Clients Must Join the Conversation, Jim Cooper, Mediaweek, March 2, 2010).
“Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO of Deep Focus. “Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
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