Deep Focus | Press

May 20, 2013

Nespresso USA Awards Deep Focus Social Media Business

Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record.

May 20, 2013

Ron Lent Joins Deep Focus’ Moment Studio as Creative Director

Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency’s creative newsroom model that focuses on real-time content production.

May 20, 2013

Adweek: Deep Focus Snares Nespresso, Nabs BBDO Creative Exec

Deep Focus talks with Christopher Heine at Adweek about our newest client and the latest addition to our Moment Studio team.

May 9, 2013

eMarketer: Real-Time Marketing, Speeding Up the Creative Process

Deep Focus talks with eMarketer about real-time creative and the Moment Studio.

April 18, 2013

Adweek: Twitter Drops Music App, Amps Up Media Ambitions

Tim Peterson of Adweek talked with Deep Focus CEO and Founder Ian Schafer about the newly available Twitter #music.

April 10, 2013

Deep Focus Scores a Hat Trick at the Shorty Awards

Honors Include Best Mid-Sized Social Agency, Best CEO Presence and Work Contributes to Best Fortune 500 Brand for Pepsi.

April 4, 2013

The Gaily Grind: Groupon, Absolut, and Other Companies and Celebrities Go Red for Marriage Equality!

Deep Focus once again noticed for our work with Absolut.

April 4, 2013

Digiday Discusses Brands Commenting on Important Issues, Smart or Intrusive?

Brands chiming in on important social issues can be a smart move, but if done incorrectly, can come off as intrusive or inappropriate.

April 4, 2013

Mashable: Brands Give Shout Out for Marriage Equality on Facebook

The Deep Focus Moment Studio helps Absolut show it’s long time support of Marriage Equality.

April 4, 2013

Digiday: Pepsi Gets in on the Harlem Shake

The importance of brands following and creating pop culture trends.

April 3, 2013

Brand Channel: Viral Video Watch

Deep Focus makes Brand Channel’s viral video top 15 with Pepsi’s Harlem Shake.

April 3, 2013

Business Insider: Pepsi Cans And Hot Pockets Are Doing The Harlem Shake

Business Insider looks into one of the years hottest trends to date, with our work for Pepsi at the forefront.

April 3, 2013

Time Takes Notice of Our Work with Pepsi

We did the Harlem Shake with Pepsi, and didn’t spill a drop.

March 7, 2013

Digiday: Agencies Reshuffle for Real-Time

Ian Schafer, Deep Focus CEO and Founder, talks with Digiday in their new series, Fixing the Agency Model.

March 6, 2013

SoDA Likes What We Have to Say About Internet Security

SoDA took notice of Deep Focus’ stance on Internet Security.

March 4, 2013

Five Tips to Keep Your Brand Hack-Free in Social Media

Deep Focus gets noticed by Ad Age in the article Five Tips to Keep Your Brand Hack-Free in Social Media.

February 25, 2013

Five Fast Truths About Real-Time Marketing

Real-time marketing is all the rage, but what do you need to know to make it work?

February 25, 2013

The New York Times: Twitter Hackings Put Focus on Security for Brands

The New York Times talks with Deep Focus about Twitter’s responsibility when it comes to the hacking of brand accounts.

February 22, 2013

PSFK Takes Notice of Deep Focus’ Stance on Internet Security

Deep Focus shares Social Platform Security Tips: Don’t be the next Jeep or Burger King.

February 21, 2013

Digiday: Should Brands Have Newsrooms?

Deep Focus talks with Digiday about the creative newsroom approach for brands.

February 15, 2013

Harvard Business Review: Advertisers Should Act More Like Newsrooms

Is the future of advertising real-time content? Deep Focus comments in the Harvard Business Review.

February 15, 2013

Mashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio

Mashable features Pepsi & the Moment Studio joining in on an awesome meme.

February 15, 2013

Digiday: Pepsi does the Harlem Shake with the Deep Focus Moment Studio

Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Digiday discussed the video and how quickly it got to market. In Digiday’s “Pepsi Gets in on Harlem Shake” Saya Weissman writes: “In this day and age, popular culture and Internet culture overlap [...]

February 6, 2013

Pernod Selects Deep Focus as Digital, Social Media AOR

It’s official, Deep Focus is the digital and social media AOR for Pernod Ricard USA

February 6, 2013

Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record

Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.

November 26, 2012

Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To Share

Ian Schafer, Deep Focus CEO and Founder, and Ken Kraemer, Deep Focus Executive Creative Director, talked with Paula Bernstein at Fast Company about making real-time content for brands.

November 21, 2012

Deep Focus Launches Social Media ‘Newsroom’ With Pepsi, Purina

Deep Focus Founder and CEO Ian Schafer talks with AdAge about the launch of the Deep Focus Moment Studio.

November 21, 2012

Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time

Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.

November 13, 2012

Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program

New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.

November 8, 2012

Can ‘Creative’ Really Tell Brand Stories Within Display?

Ken Kraemer, Deep Focus Executive Creative Director, joined a panel discussion today at OMMA Premium Display in NYC. So, can creative really tell brand stories with display?

October 23, 2012

Online Video: Beyond the View

Ian Schafer, Deep Focus CEO and Founder, talks to Digiday about the evolution and future of online video.

October 17, 2012

Being @InvisibleObama: Five Real Things Marketers Can Learn From An Imaginary President

Ian Schafer, Deep Focus CEO and Founder, shares with Forbes the five insights garnered from his Twitter success as @InvisibleObama.

October 16, 2012

Deep Focus Launches Fitness Tracker App for WellPoint

Check out our brand new fitness tracker WellPower app for WellPoint.

October 3, 2012

Making Good on the Promise of Mobile Marketing

Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.

September 20, 2012

Digiday’s Sammy Awards Names Deep Focus Agency of the Year

Digital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.

September 20, 2012

Deep Focus Named Agency of the Year at the Sammy Awards

Deep Focus takes home the grand prize, Agency of the Year, at the 2012 Sammy Awards in NYC!

September 17, 2012

Why It’s Time Your Brand Invested in a Creative Newsroom

Ian Schafer discusses the importance of content creation with AdAge.

September 12, 2012

Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.

Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!

September 10, 2012

The Technology, Advertising and Startup Council (TASC) holds their inaugural event!

Ian Schafer, Deep Focus CEO and Founder, helps to found the Technology, Advertising and Startup Council (TASC).

August 2, 2012

KEEP CALM and TAPE DELAY

Olympic memes abound! Our own Ian Schafer, Deep Focus CEO and Founder, got in on the meme action and got noticed by CNN.

July 19, 2012

Read Altimeter’s Report on Paid, Owned, and Earned Media

Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.

July 13, 2012

Timeline or Tab?

Ian Schafer, CEO and Founder of Deep Focus, discusses the benefits of the Facebook timeline for brands.

July 12, 2012

Twitter Beta Tests Promoted Tweets

Ian Schafer, Deep Focus CEO and Founder, talks with AdWeek about Twitter’s new Promoted Tweets.

July 9, 2012

Is the Term “Social Media Agency” Passe?

Deep Focus CEO and Founder Ian Schafer discusses the limitations of the label “social media agency” with AdWeek.

June 6, 2012

We Made a Web Site

We’ve redesigned, relaunched and respackled DeepFocus.net. Check it out.

April 2, 2012

Achievement Unlocked: We Won an Emmy for The Long Khan

We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday.

October 20, 2011

They Like Us – They Really Like Us!

We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.

September 13, 2011

Noticed: Coppola’s “Twixt” Pretty Funny, If Unintentionally

Our own Cory Everett, author of Film Focus and blogger for indieWIRE’s the Playlist,was quoted in the Los Angeles Times with his review of Coppola’s new film, “Twixt.” (The Los Angeles Times: Toronto 2011: Francis Ford Coppola’s “Twixt” not wowing the critics, September 12, 2011.) It was part of his Toronto Film Fest wrap up. [...]

May 31, 2011

Deep Focus and Zynga Go Way Back

ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for [...]

May 19, 2011

We’re Hiring. Maybe We’re Hiring You.

Liking what you see? Wish you worked here? That can be arranged? We’re hiring for a slew of positions – from Creative to Marketing to Communications.

May 3, 2011

We Won a Webby with MoMA!

We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes [...]

March 22, 2011

Window Shopping with Cosmopolitan and Deep Focus

Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.

March 4, 2011

The Impression is in Trouble

CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY

February 22, 2011

Super Bowl of Social Media Scores Some Buzz

Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl [...]

December 21, 2010

Behind the Scenes of the MoMA iPad App at MoMA.org

We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.

November 18, 2010

MoMA Debuts Free Abstract Expressionist New York iPad App

App Showcases 60 Works of Art Drawn from Major Exhibition at The Museum of Modern Art, with Video, Audio, and Archival Photographs, and More

October 27, 2010

Deep Focus joins Engine USA: Press Highlights

October saw a water-shed moment for Deep Focus as we announced that we’d been acquired by Engine USA. The news sparked a frenzy of interest from the media and trade press.

October 26, 2010

CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010

Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).

October 20, 2010

W3 Awards Hearts Deep Focus Hearts W3 Awards

Deep Focus is proud and flattered to be honored many times over by the 2010 W3 Awards this week, including Best In Show for AMC’s Mad Men Yourself.

October 19, 2010

Engine USA Announces Acquisition of Deep Focus

NEW YORK, NY—October 19, 2010— Engine USA, the newly formed communications and marketing services group, today announced the acquisition of Deep Focus, the New York-based full-service interactive marketing agency recently named Best Social Media Marketing Agency of 2010.

September 29, 2010

Who Doesn’t Love a Hat Trick? Deep Focus Picks Up Back-to-Back Awards During New York’s Ad Week

Following our big wins at the Sammy Awards last week, including being named the Best Social Media Marketing Agency for 2010, Deep Focus enjoyed back-to-back wins for two campaigns for two clients in two completely different spaces this week.

September 15, 2010

Deep Focus Named Best Social Media Marketing Agency of 2010 by Digiday

We had a great time at Tuesday night’s Sammy Awards Gala hosted by Digiday in The W Hotel Union Square in New York. We love when the fun stuff we make for our clients gets recognized by our peers, and that’s what happened at The Sammys – the awards for excellence in social media.

September 12, 2010

Founder and CEO Ian Schafer Reflects on the Role of Likers

Adweek’s The Variables of ‘Like’ (Brain Morrissey, September 12, 2010), discusses the methods and lengths that brands will go to to increase the number of ‘likers’ they have. Deep Focus Founder and CEO Ian Schafer reflects on the significance of a brand’s ‘likers’ on Facebook: “As you get up the chain at organizations, bigger is better,” [...]

August 4, 2010

Connecting with Young Demographics

Deep Focus Founder and CEO Ian Schafer reflected on connecting with younger demographics (Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd, by Joseph Plambeck, The New York Times, August 4, 2010). Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of [...]

June 14, 2010

Founder and CEO Ian Schafer on Working with Location Service APIs

Deep Focus Founder and CEO Ian Schafer reflected on working with foursquare’s API in Clickz’s “Foursquare Checks In With Marketers: Scalable Tools On the Way” (by Zachary Rodgers, June 14, 2010). “You can do more with Foursquare without their involvement than you can with it,” he said. “The only reason to work with them directly [...]

April 30, 2010

Recent Kids Product Q Study Reveals Strong Affinity For Social Media Brands *** Social Media Impacts the Top Appealing Brands among Kids Ages 6-17

NEW YORK, April, 2010 – According to new data recently released by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, kids report that social media brands deliver overall appeal and user satisfaction levels comparable to highly touted traditional brands.

April 26, 2010

Is Facebook becoming Skynet?

In Adweek’s Facebook: Into the Open Graph (by Brian Morrissey, April 26, 2010), Deep Focus founder and CEO Ian Schafer comments on the impact of the introduction of Facebook Open Graph: “It results in Facebook becoming … all-knowing,” said Ian Schafer, CEO of Deep Focus, who compares Facebook to Skynet, the computer network in The [...]

April 14, 2010

Digital Agency Deep Focus Expands Services, Unveils GEOfocus, With Core Competency Built Around Rapidly Emerging Location-Aware Platforms

NEW YORK, April 14th, 2009 – Today, Deep Focus, a leading independent interactive engagement marketing agency, has significantly expanded their suite of strategic services with the unveiling of GEOfocus, a marketing practice built around location-aware platforms. The announcement was made by Deep Focus Founder & CEO Ian Schafer.

March 4, 2010

Bing Makes Hundreds of Thousands of Friends Overnight in Farmville

Adweek’s Brian Morrissey discusses the success of Bing’s brand integration into Farmville, the wildly popular social game (Bing’s Virtual Bling Buys Facebook Fans, Adweek, March 4, 2010). Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft’s Bing [...]

March 2, 2010

Founder and CEO Ian Schafer on the Impact of Social Media on Organizations

Deep Focus founder and CEO Ian Schafer participated in a panel focused on social media’s transforming force at the 4A’s Transformation Conference earlier this year (Adweek, 4A’s: Shops, Clients Must Join the Conversation, Jim Cooper, Mediaweek, March 2, 2010). “Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO [...]