AdAge: Don’t Look Now: The Digital Ad Economy Is Heading For a Correction
Ian Schafer shares his thoughts on the future of mobile advertising.
Campaign Asia-Pacific: Deep Focus/Flipscript becomes Hermès’ social-media agency in China
Deep Focus/Flipscript, our sibling agency based out of Shanghai, China, has won social media work with French luxury brand Hermès.
eMarketer: Nestlé Purina Responds to Pet Owners One-to-One
The Deep Focus Moment Studio has helped Nestlé Purina put out thousands of real time, personalized responses on social media.
Adweek: Which Odd Food Choice Will Become the Next Lay’s Chip?
Gabriel Beltrone with Adweek takes notice of Deep Focus’ latest work for Lay’s.
Warc: Purina Adopts Personalised Marketing
Deep Focus helps Purina use social differently, in a way that reaches people to impact attitudes and habits.
Deep Focus Wins Gold for Pepsi “Live for Now” at The Internationalist Awards for Innovative Digital Solutions
Deep Focus, part of Engine USA, took home Gold for Pepsi’s “Live for Now” at the 2013 Internationalist Awards for Innovative Digital Solutions in New York on November 14th.
AdAge: New York’s Deep Focus, London’s Jam Gain a Sibling Agency in China
Holding company’s purchase of a Shanghai-based digital creative agency, FlipScript, helps Deep Focus reach into China.
Deep Focus Wins Regional Gold for Work with Cole Haan
Deep Focus and BBH NY win Gold at Jay Chiat Awards for Strategic Excellence in Advertising .
Engine Group to Acquire FlipScript
Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus
Deep Focus Wins at W3 Awards and OMMA
Deep Focus Wins W3 Awards’ Best in Show, Three Golds and Seven Silvers.
Ad Age: Everyone Wants In on Content, But What’s the Best Approach?
Marketers Left to Sift Through Flurry of Options as Agencies, Talent Houses, Productions Studios Look for a Piece of the Action.
Winning In A Mobile First World
Deep Focus CEO and Founder Ian Schafer joined some of the industry’s most innovative thinkers at Advertising Week session Winning In A Mobile First World.
Deep Focus at Advertising Week: Live In The Moment
The Deep Focus Moment Studio concepts and creates real time content in our Advertising Week session, Live In The Moment.
Huffington Post Interviews Deep Focus at Advertising Week
Deep Focus visits the Huffington Post stage at Advertising Week.
The Internationalist Names Agency Innovators of 2013
Deep Focus CEO and Founder Ian Schafer recognized by The Internationalist as an Agency Innovator.
What It’s Like to Wear Google Glass
Ian Schafer of Deep Focus on how Google Glass will change marketing forever
Deep Focus Adds to Senior Leadership Team
Former LBi US CEO Frank Pedersen Joins as Managing Director.
Ad Age: 10 Early-Adopter Brands That Are First to Try New Technology
Cotton Delo with Ad Age Digital looks at 10 Early-Adopter Brands That Are First to Try New Technology.
CNN Talks with Deep Focus About Our Dog Goldberg Video for Beneful
Deep Focus’ Dog Goldberg Video for Beneful has seen lots of success since launched in early July. Now CNN has taken notice!
Gizmodo: The Dog Goldberg Machine Is the Best Rube Goldberg Machine
Gizmodo reviews Deep Focus’ Dog Goldberg Machine and inspires readers to share pics of their own happy pooches.
BuzzFeed: This Dog Goldberg Machine Is The Cutest And Coolest Thing Ever
BuzzFeed calls Deep Focus’ Dog Goldberg Machine an, “excellent piece of dog-vertising.”
Mashable: Beneful Creates ‘Dog Goldberg Machine’ and It’s Pretty Spectacular
Deep Focus talks with Mashable about our Dog Goldberg Machine for Purina.
Digiday: Brands that are Getting the Most Social Buzz
Digiday reviews the top ten brands being talked about on social media.
Social Barrel: Social Media Advertising Dollars Should be Spent on Creating Great Content First
Ian Schafer, Deep Focus CEO and Founder, talks with Neal Alfie Lasta at Social Barrel.
Brandchannel: Nespresso Sticks With Distribution Model Despite Increased Competition
Brandchannel discusses Nespresso’s move into the US and China markets.
Nespresso USA Awards Deep Focus Social Media Business
Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record.
Ron Lent Joins Deep Focus’ Moment Studio as Creative Director
Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency’s creative newsroom model that focuses on real-time content production.
Adweek: Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
Deep Focus talks with Christopher Heine at Adweek about our newest client and the latest addition to our Moment Studio team.
eMarketer: Real-Time Marketing, Speeding Up the Creative Process
Deep Focus talks with eMarketer about real-time creative and the Moment Studio.
Adweek: Twitter Drops Music App, Amps Up Media Ambitions
Tim Peterson of Adweek talked with Deep Focus CEO and Founder Ian Schafer about the newly available Twitter #music.
Deep Focus Scores a Hat Trick at the Shorty Awards
Honors Include Best Mid-Sized Social Agency, Best CEO Presence and Work Contributes to Best Fortune 500 Brand for Pepsi.
The Gaily Grind: Groupon, Absolut, and Other Companies and Celebrities Go Red for Marriage Equality!
Deep Focus once again noticed for our work with Absolut.
Digiday Discusses Brands Commenting on Important Issues, Smart or Intrusive?
Brands chiming in on important social issues can be a smart move, but if done incorrectly, can come off as intrusive or inappropriate.
Mashable: Brands Give Shout Out for Marriage Equality on Facebook
The Deep Focus Moment Studio helps Absolut show it’s long time support of Marriage Equality.
Digiday: Pepsi Gets in on the Harlem Shake
The importance of brands following and creating pop culture trends.
Brand Channel: Viral Video Watch
Deep Focus makes Brand Channel’s viral video top 15 with Pepsi’s Harlem Shake.
Business Insider: Pepsi Cans And Hot Pockets Are Doing The Harlem Shake
Business Insider looks into one of the years hottest trends to date, with our work for Pepsi at the forefront.
Time Takes Notice of Our Work with Pepsi
We did the Harlem Shake with Pepsi, and didn’t spill a drop.
Digiday: Agencies Reshuffle for Real-Time
Ian Schafer, Deep Focus CEO and Founder, talks with Digiday in their new series, Fixing the Agency Model.
SoDA Likes What We Have to Say About Internet Security
SoDA took notice of Deep Focus’ stance on Internet Security.
Five Tips to Keep Your Brand Hack-Free in Social Media
Deep Focus gets noticed by Ad Age in the article Five Tips to Keep Your Brand Hack-Free in Social Media.
Five Fast Truths About Real-Time Marketing
Real-time marketing is all the rage, but what do you need to know to make it work?
The New York Times: Twitter Hackings Put Focus on Security for Brands
The New York Times talks with Deep Focus about Twitter’s responsibility when it comes to the hacking of brand accounts.
PSFK Takes Notice of Deep Focus’ Stance on Internet Security
Deep Focus shares Social Platform Security Tips: Don’t be the next Jeep or Burger King.
Digiday: Should Brands Have Newsrooms?
Deep Focus talks with Digiday about the creative newsroom approach for brands.
Harvard Business Review: Advertisers Should Act More Like Newsrooms
Is the future of advertising real-time content? Deep Focus comments in the Harvard Business Review.
Mashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Mashable features Pepsi & the Moment Studio joining in on an awesome meme.
Digiday: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Digiday discussed the video and how quickly it got to market. In Digiday’s “Pepsi Gets in on Harlem Shake” Saya Weissman writes: “In this day and age, popular culture and Internet culture overlap [...]
Pernod Selects Deep Focus as Digital, Social Media AOR
It’s official, Deep Focus is the digital and social media AOR for Pernod Ricard USA
Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record
Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.
Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To Share
Ian Schafer, Deep Focus CEO and Founder, and Ken Kraemer, Deep Focus Executive Creative Director, talked with Paula Bernstein at Fast Company about making real-time content for brands.
Deep Focus Launches Social Media ‘Newsroom’ With Pepsi, Purina
Deep Focus Founder and CEO Ian Schafer talks with AdAge about the launch of the Deep Focus Moment Studio.
Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time
Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.
Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program
New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.
Can ‘Creative’ Really Tell Brand Stories Within Display?
Ken Kraemer, Deep Focus Executive Creative Director, joined a panel discussion today at OMMA Premium Display in NYC. So, can creative really tell brand stories with display?
Online Video: Beyond the View
Ian Schafer, Deep Focus CEO and Founder, talks to Digiday about the evolution and future of online video.
Being @InvisibleObama: Five Real Things Marketers Can Learn From An Imaginary President
Ian Schafer, Deep Focus CEO and Founder, shares with Forbes the five insights garnered from his Twitter success as @InvisibleObama.
Deep Focus Launches Fitness Tracker App for WellPoint
Check out our brand new fitness tracker WellPower app for WellPoint.
Making Good on the Promise of Mobile Marketing
Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.
Digiday’s Sammy Awards Names Deep Focus Agency of the Year
Digital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.
Deep Focus Named Agency of the Year at the Sammy Awards
Deep Focus takes home the grand prize, Agency of the Year, at the 2012 Sammy Awards in NYC!
Why It’s Time Your Brand Invested in a Creative Newsroom
Ian Schafer discusses the importance of content creation with AdAge.
Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.
Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!
The Technology, Advertising and Startup Council (TASC) holds their inaugural event!
Ian Schafer, Deep Focus CEO and Founder, helps to found the Technology, Advertising and Startup Council (TASC).
KEEP CALM and TAPE DELAY
Olympic memes abound! Our own Ian Schafer, Deep Focus CEO and Founder, got in on the meme action and got noticed by CNN.
Read Altimeter’s Report on Paid, Owned, and Earned Media
Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.
Timeline or Tab?
Ian Schafer, CEO and Founder of Deep Focus, discusses the benefits of the Facebook timeline for brands.
Twitter Beta Tests Promoted Tweets
Ian Schafer, Deep Focus CEO and Founder, talks with AdWeek about Twitter’s new Promoted Tweets.
Is the Term “Social Media Agency” Passe?
Deep Focus CEO and Founder Ian Schafer discusses the limitations of the label “social media agency” with AdWeek.
We Made a Web Site
We’ve redesigned, relaunched and respackled DeepFocus.net. Check it out.
Achievement Unlocked: We Won an Emmy for The Long Khan
We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday.
They Like Us – They Really Like Us!
We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.
Noticed: Coppola’s “Twixt” Pretty Funny, If Unintentionally
Our own Cory Everett, author of Film Focus and blogger for indieWIRE’s the Playlist,was quoted in the Los Angeles Times with his review of Coppola’s new film, “Twixt.” (The Los Angeles Times: Toronto 2011: Francis Ford Coppola’s “Twixt” not wowing the critics, September 12, 2011.) It was part of his Toronto Film Fest wrap up. [...]
Deep Focus and Zynga Go Way Back
ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for [...]
We’re Hiring. Maybe We’re Hiring You.
Liking what you see? Wish you worked here? That can be arranged? We’re hiring for a slew of positions – from Creative to Marketing to Communications.
We Won a Webby with MoMA!
We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes [...]
Window Shopping with Cosmopolitan and Deep Focus
Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.
The Impression is in Trouble
CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY
Super Bowl of Social Media Scores Some Buzz
Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl [...]
Behind the Scenes of the MoMA iPad App at MoMA.org
We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.
MoMA Debuts Free Abstract Expressionist New York iPad App
App Showcases 60 Works of Art Drawn from Major Exhibition at The Museum of Modern Art, with Video, Audio, and Archival Photographs, and More
Deep Focus joins Engine USA: Press Highlights
October saw a water-shed moment for Deep Focus as we announced that we’d been acquired by Engine USA. The news sparked a frenzy of interest from the media and trade press.
CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010
Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).
W3 Awards Hearts Deep Focus Hearts W3 Awards
Deep Focus is proud and flattered to be honored many times over by the 2010 W3 Awards this week, including Best In Show for AMC’s Mad Men Yourself.
Engine USA Announces Acquisition of Deep Focus
NEW YORK, NY—October 19, 2010— Engine USA, the newly formed communications and marketing services group, today announced the acquisition of Deep Focus, the New York-based full-service interactive marketing agency recently named Best Social Media Marketing Agency of 2010.
Who Doesn’t Love a Hat Trick? Deep Focus Picks Up Back-to-Back Awards During New York’s Ad Week
Following our big wins at the Sammy Awards last week, including being named the Best Social Media Marketing Agency for 2010, Deep Focus enjoyed back-to-back wins for two campaigns for two clients in two completely different spaces this week.
Deep Focus Named Best Social Media Marketing Agency of 2010 by Digiday
We had a great time at Tuesday night’s Sammy Awards Gala hosted by Digiday in The W Hotel Union Square in New York. We love when the fun stuff we make for our clients gets recognized by our peers, and that’s what happened at The Sammys – the awards for excellence in social media.
Founder and CEO Ian Schafer Reflects on the Role of Likers
Adweek’s The Variables of ‘Like’ (Brain Morrissey, September 12, 2010), discusses the methods and lengths that brands will go to to increase the number of ‘likers’ they have. Deep Focus Founder and CEO Ian Schafer reflects on the significance of a brand’s ‘likers’ on Facebook: “As you get up the chain at organizations, bigger is better,” [...]
Connecting with Young Demographics
Deep Focus Founder and CEO Ian Schafer reflected on connecting with younger demographics (Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd, by Joseph Plambeck, The New York Times, August 4, 2010). Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of [...]
Founder and CEO Ian Schafer on Working with Location Service APIs
Deep Focus Founder and CEO Ian Schafer reflected on working with foursquare’s API in Clickz’s “Foursquare Checks In With Marketers: Scalable Tools On the Way” (by Zachary Rodgers, June 14, 2010). “You can do more with Foursquare without their involvement than you can with it,” he said. “The only reason to work with them directly [...]
Recent Kids Product Q Study Reveals Strong Affinity For Social Media Brands *** Social Media Impacts the Top Appealing Brands among Kids Ages 6-17
NEW YORK, April, 2010 – According to new data recently released by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, kids report that social media brands deliver overall appeal and user satisfaction levels comparable to highly touted traditional brands.
Is Facebook becoming Skynet?
In Adweek’s Facebook: Into the Open Graph (by Brian Morrissey, April 26, 2010), Deep Focus founder and CEO Ian Schafer comments on the impact of the introduction of Facebook Open Graph: “It results in Facebook becoming … all-knowing,” said Ian Schafer, CEO of Deep Focus, who compares Facebook to Skynet, the computer network in The [...]
Digital Agency Deep Focus Expands Services, Unveils GEOfocus, With Core Competency Built Around Rapidly Emerging Location-Aware Platforms
NEW YORK, April 14th, 2009 – Today, Deep Focus, a leading independent interactive engagement marketing agency, has significantly expanded their suite of strategic services with the unveiling of GEOfocus, a marketing practice built around location-aware platforms. The announcement was made by Deep Focus Founder & CEO Ian Schafer.
Bing Makes Hundreds of Thousands of Friends Overnight in Farmville
Adweek’s Brian Morrissey discusses the success of Bing’s brand integration into Farmville, the wildly popular social game (Bing’s Virtual Bling Buys Facebook Fans, Adweek, March 4, 2010). Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft’s Bing [...]
Founder and CEO Ian Schafer on the Impact of Social Media on Organizations
Deep Focus founder and CEO Ian Schafer participated in a panel focused on social media’s transforming force at the 4A’s Transformation Conference earlier this year (Adweek, 4A’s: Shops, Clients Must Join the Conversation, Jim Cooper, Mediaweek, March 2, 2010). “Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO [...]