Noticed: Coppola’s “Twixt” Pretty Funny, If Unintentionally September 13th, 2011 | Deep Focus
Our own Cory Everett, author of Film Focus and blogger for indieWIRE’s the Playlist,was quoted in the Los Angeles Times with his review of Coppola’s new film, “Twixt.” (The Los Angeles Times: Toronto 2011: Francis Ford Coppola’s “Twixt” not wowing the critics, September 12, 2011.) It was part of his Toronto Film Fest wrap up. More »
Deep Focus and Zynga Go Way Back May 31st, 2011 | Ken Kraemer
ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for More »
The Impression is in Trouble March 4th, 2011 | Ken Kraemer
CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY
Super Bowl of Social Media Scores Some Buzz February 22nd, 2011 | Ken Kraemer
Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl More »
Behind the Scenes of the MoMA iPad App at MoMA.org December 21st, 2010 | Ken Kraemer
We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.
MoMA Debuts Free Abstract Expressionist New York iPad App November 18th, 2010 | Deep Focus
App Showcases 60 Works of Art Drawn from Major Exhibition at The Museum of Modern Art, with Video, Audio, and Archival Photographs, and More
Deep Focus joins Engine USA: Press Highlights October 27th, 2010 | Deep Focus
October saw a water-shed moment for Deep Focus as we announced that we’d been acquired by Engine USA. The news sparked a frenzy of interest from the media and trade press.
CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010 October 26th, 2010 | Ken Kraemer
Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).
Engine USA Announces Acquisition of Deep Focus October 19th, 2010 | Deep Focus
NEW YORK, NY—October 19, 2010— Engine USA, the newly formed communications and marketing services group, today announced the acquisition of Deep Focus, the New York-based full-service interactive marketing agency recently named Best Social Media Marketing Agency of 2010.
Founder and CEO Ian Schafer Reflects on the Role of Likers September 12th, 2010 | Deep Focus
Adweek’s The Variables of ‘Like’ (Brain Morrissey, September 12, 2010), discusses the methods and lengths that brands will go to to increase the number of ‘likers’ they have. Deep Focus Founder and CEO Ian Schafer reflects on the significance of a brand’s ‘likers’ on Facebook: “As you get up the chain at organizations, bigger is better,” More »
Connecting with Young Demographics August 4th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on connecting with younger demographics (Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd, by Joseph Plambeck, The New York Times, August 4, 2010). Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of More »
Founder and CEO Ian Schafer on Working with Location Service APIs June 14th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on working with foursquare’s API in Clickz’s “Foursquare Checks In With Marketers: Scalable Tools On the Way” (by Zachary Rodgers, June 14, 2010). “You can do more with Foursquare without their involvement than you can with it,” he said. “The only reason to work with them directly More »
Recent Kids Product Q Study Reveals Strong Affinity For Social Media Brands *** Social Media Impacts the Top Appealing Brands among Kids Ages 6-17 April 30th, 2010 | Deep Focus
NEW YORK, April, 2010 – According to new data recently released by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, kids report that social media brands deliver overall appeal and user satisfaction levels comparable to highly touted traditional brands.
Is Facebook becoming Skynet? April 26th, 2010 | Deep Focus
In Adweek’s Facebook: Into the Open Graph (by Brian Morrissey, April 26, 2010), Deep Focus founder and CEO Ian Schafer comments on the impact of the introduction of Facebook Open Graph: “It results in Facebook becoming … all-knowing,” said Ian Schafer, CEO of Deep Focus, who compares Facebook to Skynet, the computer network in The More »
Digital Agency Deep Focus Expands Services, Unveils GEOfocus, With Core Competency Built Around Rapidly Emerging Location-Aware Platforms April 14th, 2010 | Deep Focus
NEW YORK, April 14th, 2009 – Today, Deep Focus, a leading independent interactive engagement marketing agency, has significantly expanded their suite of strategic services with the unveiling of GEOfocus, a marketing practice built around location-aware platforms. The announcement was made by Deep Focus Founder & CEO Ian Schafer.
Bing Makes Hundreds of Thousands of Friends Overnight in Farmville March 4th, 2010 | Deep Focus
Adweek’s Brian Morrissey discusses the success of Bing’s brand integration into Farmville, the wildly popular social game (Bing’s Virtual Bling Buys Facebook Fans, Adweek, March 4, 2010). Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft’s Bing More »
Founder and CEO Ian Schafer on the Impact of Social Media on Organizations March 2nd, 2010 | Deep Focus
Deep Focus founder and CEO Ian Schafer participated in a panel focused on social media’s transforming force at the 4A’s Transformation Conference earlier this year (Adweek, 4A’s: Shops, Clients Must Join the Conversation, Jim Cooper, Mediaweek, March 2, 2010). “Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO More »
Tracking a Crisis When You Have Skin in the Game January 14th, 2010 | Christian Borges
Deep Focus VP, Digital Communications Christian Borges shares a first-hand account of the role social media played in his life during the hours immediately following the earthquake in Haiti (Advertising Age, The Earthquake in Haiti, Social Media, and Me: A Personal Reflection by Christian Borges, January 14, 2010). “I didn’t anticipate hearing back from anyone More »
