Marketing Fanciful Items in the Lands of Make Believe September 7th, 2010 | David Irons
“So far, the virtual goods market largely consists of micro-purchases. Consumers typically pay $1 to $3 while playing games like FarmVille or Mafia Wars, both created by the social-gaming company Zynga, to get a jump on game rivals. Users also can give a gift, like flowers, or build a collection of items — just as collectors do in real life.
Those impulses will be worth nearly $2 billion in revenue or more this year, according to ThinkEquity, a financial research firm in San Francisco. Its analyst for new media and games, Atul Bagga, said his research found that the market could reach $2.6 billion next year.”
http://www.nytimes.com/2010/09/07/business/media/07adco.html?_r=1&scp=1&sq=zynga&st=cse
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