Deep Focus Announces the launch of FourScore Location-based Marketing Analytics September 29th, 2010 | Ken Kraemer
During his keynote address at the Location Based Marketing Summit in New York City, our CEO Ian Schafer announced the early beta launch of FourScore, a first-of-its-kind tool to help businesses understand check-ins and the data generated by users of location-aware apps. FourScore begins to answer some of the many, many questions about the potential of Location-Based Marketing and is a way for serious marketers to begin understanding not only the significance of their customers actively and passively sharing data about their location, but the size of that audience relative to their competitors. Nationwide.
Ian’s keynote presentation explains why this is important (we’ll provide a more comprehensive video of the talk here as soon as its available – but for now, here’s a SlideShare).
Be among the first to try out the FourScore beta here. Bang on it, try it out with your business. Then send us some feedback! We’ll be evolving this over time, but hey – it’s a start.
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