An Evening of Connectedness February 14th, 2012 | Deep Focus
Tonight, Deep Focus Presents: An Evening of “Connectedness” Livestreaming from Social Media Week NY. Tonight’s talk promises to be an insightful exploration of how connectedness is changing the worlds of advertising, content, journalism and maybe civilization itself. The event will livestream here on DeepFocus.net. UPDATE: The event is now over (but was awesome). Stay tuned for More »
The Next Great Super Bowl Commercial February 6th, 2012 | Ian Schafer
What is it about Super Bowl Commercials that make brands want to scream “look at me” vs. “talk to me”? It’s a shame. We break it down in the Second Annual Super Bowl of Social Media.
Super Bowl of Social Media II – Still not that Social February 5th, 2012 | Ken Kraemer
We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.
They Like Us! They Really Like Us! October 20th, 2011 | Ken Kraemer
We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.
We Need Your VOTE! Help us win the OMMA Members’ Choice Awards August 31st, 2011 | Ken Kraemer
We’re honored to be finalists in four categories (with four different, awesome clients) for this year’s OMMA awards. We’d love your vote in each race for the Members’ Choice awards, though! Check out the work and then please Vote!
Fall Movie Preview ‘11 August 31st, 2011 | Cory Everett
September is almost here which means (amongst other things) that Summer Movie Season has ended and Fall Movie Season is about to begin. Deep Thoughts’ Man About Cinema brings us a preview of what’s up-and-coming for the rest of 2011.
Father’s Day Special: Sh*t DF Dads Say June 17th, 2011 | Ellen Karas
Dads. The verbal philosophers of Modern Day age. In honor of Father’s Day, we thought it only appropriate to enshrine the brilliant words that our fathers have said to us over the years.
Deep Focus Special Talents: Skate Boarding Edition June 10th, 2011 | Sean McGaughan
Paul lives for the Danger Zone. Watch his boarding skills blow up the Pier 62 skate park in NYC.
Tweeter of the Week: @AboutToDie_Guy June 3rd, 2011 | Ellen Karas
Accept your fate and look at the bright side. Your death could be hysterical.
Five Films I’m Looking Forward To From Cannes 2011 June 2nd, 2011 | Cory Everett
Someday I’ll actually go to Cannes but until then I’ll continue to watch from the sidelines and pick the handful of movies I’ll see when they’re eventually released. And honestly,most of the lineup usually ends up playing at the New York Film Festival in the fall.
Tweeter (or should we say sweeter?) of the Week: @wesingyourtweet May 27th, 2011 | Ken Kraemer
Tweets and acoustic guitar. Made for eachother. Our Tweeter of the Week proves it for you.
Tweeter of the Week: @trueamericandog May 20th, 2011 | Ellen Karas
“Kooly The Bear” is so dope, he totally disses the 40 and gets freaky with the vino. And that makes @trueamericandog our Tweeter of the Weeek.
Brooklyn Museum is the Most Checked-Into Museum on foursquare May 20th, 2011 | Ken Kraemer
How do I know? I’m using the new FourScore leaderboard on the home page of DeepFocus.net. It’s right there in the right hand rail. Why should you care? Find out.
Deep Focus Special Talents: High Pants Edition May 17th, 2011 | Ellen Karas
We’re done hoarding our special talents and we’re sharing them with our dear readers. First up – Ariel and his pants.
We Won a Webby with MoMA! May 3rd, 2011 | Ken Kraemer
We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes More »
Tweeter of the Week: @humblebrag May 3rd, 2011 | Ellen Karas
This week (actually, last week – sorry about that, dear reader) we were instantly humbled by a new found Twitterary genius: @humblebrag . This re-tweeter has gained recognition by devoting his highflying twitter feed to the “humble brag,” or when one boasts (utterly ridiculous) achievements without any sense of shame or guilt. Cough, Charlie Sheen, More »
The National Scrabble Day Challenge April 19th, 2011 | Sean McGaughan
We challenged the world to a game of words. 24 hours. 26 letters. Several battles. (The world was busy on Wednesday.) But “Word Man” liked us on Facebook.
Tweeter of the Week: @jessirklein April 18th, 2011 | Ken Kraemer
A few days late, but no less amazing, our Tweeter of the Week is a real, live human, @jessirklein. Read on and smirk with us.
Why The Words “A Netflix Original Series” Are A Total Game Changer April 11th, 2011 | Cory Everett
A few weeks ago, news broke that Netflix had purchased the rights to House of Cards, a new series executive produced/directed by David Fincher and exec produced/starring Kevin Spacey.
Tweeter of the Week: @Pres_Bartlet April 8th, 2011 | Ken Kraemer
Our Tweeter of the Week? Fictional POTUS @Pres_Bartlet, an executive everyone can follow.
Ian & Chris Hughes talk turkey. And Groundswells. April 7th, 2011 | Ken Kraemer
CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.
Tweeter of the Week: @BronxZoosCobra April 1st, 2011 | Ken Kraemer
Our inaugural tweeter of the week is (imagine a tight, amazing drumroll, followed with a cymbal crash and a deafening fanfare): @BronxZoosCobra.
Art, not art, not March 25th, 2011 | Dooeol Lee
As an editor for Tumblr’s Art category, I help people discover interesting works found on their site. I manage seven (!) blogs and would like to introduce two of them that were noticed by the Tumblr Community team.
Window Shopping with Cosmopolitan and Deep Focus March 22nd, 2011 | Ken Kraemer
Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.
Striking GOLD – Updated March 22nd, 2011 | Ken Kraemer
CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.
Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book March 9th, 2011 | Ken Kraemer
Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.
Academy Awards 2011 February 24th, 2011 | Cory Everett
I usually don’t get too wrapped up in Oscar season as the Academy’s picks rarely line up with my own but this year’s nominees seem closer to the mark than ever. The past few years had some pretty unconventional choices for Best Picture (“The Hurt Locker”, “Slumdog Millionaire”, “No Country For Old Men”, “The Departed”), More »
Sundance Film Festival ‘11 February 9th, 2011 | Cory Everett
After years of saying “I’ll go next year,” I finally made it out to the Sundance Film Festival. Thanks to some invaluable advice from Sundance veteran @dordotson, not only did I make it out to Park City but was able to see 12 films during my 4 days at the festival. It was an exhausting but thrilling experience to be among the first audiences to see most of these films.
Watch The Social Media Week Deep Focus Panel Here. February 7th, 2011 | Ian Schafer
At 3pm on Monday, 2/7, I’ll be moderating a panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning senior writer, Fast Company Magazine Jamal Henderson, More »
The Super Bowl Of Social Media? Maybe Next Year. February 6th, 2011 | Ian Schafer
It’s funny. I thought that going into this year’s Super Bowl, advertisers would be so gung ho about integrating social media into their commercials that it might get awkward. Boy was I wrong.
Happy Holidays from Deep Focus December 22nd, 2010 | Ken Kraemer
There are so many ways to say “Happy Holidays.” We wanted to send our season’s warmest to our new colleagues across the pond at Engine UK the best way we knew how. Instead, we made this video.
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Mobile & Urgency: An Interview With Ian Schafer [VIDEO] November 3rd, 2010 | Ian Schafer
I spent some time last week with Rob Woodbridge of Untether.TV discussing how timeliness and relevance will be playing an increasing role in not only services for consumers, but in advertising to them. I discuss Deep Focus, some recent campaigns, and the launch of our FourScore (Foursquare analytics) platform.
The Deep Focus Halloween Horror Movie Contest Killed – Literally & Figuratively November 1st, 2010 | David Irons
Nothing says Halloween like a low budget horror movie. That’s why in honor of the hair-raising holiday, we asked members of the Deep Focus family to create short horror films in their free time. We were disturbed by the results…in a good way. Check ‘em out.
