We Are
Deep Focus

We’ve built the digital agency for the social age – an age where connections are the new impressions and stories shared between friends are the most powerful marketing tactics. Our passionate experts work together to devise digital programs that allow us to integrate our clients’ brands into peoples’ lives at the perfect moment for greatness to happen.

You see, to us, digital is social. And vice versa. So we’ve built an agency that crafts digital, social, mobile and content marketing around authentic social insights – insights that come from real conversations with real human beings had through our community management work. These insights drive everything we do.

We’re proud to be stewards of some of the world’s favorite brands. And that pride shows in our work – we perfect every pixel, every post, every plan. We can’t help it, because everything we create is made with love. Sound over the top? Maybe. But it’s the best word we could find to describe our dedication to marketing done great.

Services

STRATEGY

We leverage analytics and insights that identify all of the right opportunities to capture the attention and hearts of consumers.

We drill down to the core of a brand’s business so we can guide them towards the effective solutions.

We cut through the noise and jargon to provide brands with clear, insightful and actionable goals.

And then we plan up and execute like hell, measuring and optimizing as we go.

  • Brand Marketing Strategy
  • Integrated, Digital And Social Media Strategy Development
  • Industry and Marketing Audits and Insights
  • Audience and Digital Channel Planning
  • Measurement and Analytics
  • Communications Strategy
  • Innovation Planning
  • Multi-platform Revenue Strategies

CREATIVE + TECHNOLOGY

We believe that creative and technology are not only inseparable, but are converging.

We know that without form there is no function, and vice versa.

We know that it’s more than creating conduits and impressions; it’s about filling them with wondrous, value-adding experiences.

And we know that storytelling is at the heart of all communication.

  • Digital and Social Brand Building
  • Brand Stewardship
  • Campaign Development and Execution
  • Social Applications and Widgets
  • Mobile and Tablet Applications and Advertising
  • Branded Entertainment and Experiences
  • API/Platform Development
  • Rich Media Campaign Development
  • Website Design and Build

SOCIAL MEDIA COMMUNICATIONS

We build, convene, maintain and cultivate communities that center on the personality of our clients’ brands.

We craft reputation and perception through our network of influencers.

We nimbly produce original, impactful content to quickly disseminate through all the established and emerging social channels.

  • Platform Strategy
  • Community Management and Monitoring
  • Social Media Measurement
  • Social Listening
  • Reputation Management
  • Crisis Management and Communications
  • Editorial Content Distribution
  • Blogger Outreach and Word-of-mouth

MEDIA PLANNING + BUYING

We take a creative approach to media planning, building our strategies with as many sketchbooks as spreadsheets.

We help bring the breadth of scale to the depth of engagement.

We aim to earn more impressions than we buy.

We routinely integrate our clients’ brands into experiences, while entertaining or adding value.

  • Digital and Social Media Planning and Buying
  • Creative/Breakthrough Media
  • Strategic and Audience Planning
  • Brand Integration
  • Paid Content Distribution

Leadership

Ian SchaferCEO and Founder

Ian is one of advertising’s most influential voices in interactive marketing and social media and uses his unique perspective on marketing to create competitive advantage for our clients.

More About Ian

Steve EvansCFO/COO

Steve uses his rich experience overseeing business performance and financial operations in various professional services organizations to enable the agency with the right resources to deliver greatness for our clients.

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Frank PedersenManaging Director

Frank has over 15 years of executive, business development and digital marketing experience partnering with global brands to produce innovative and award-winning work globally.

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Ken KraemerExecutive Creative Director

Ken is a seasoned creative leader who uses a unique mix of storytelling, user experience design and business acumen to create surprising and smart creative for clients.

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Clients

  • AMC
  • Absolut
  • Beneful
  • Chivas Regal
  • Diet Pepsi
  • Jameson
  • Kahlua
  • Malibu
  • Nespresso
  • Pepsi
  • Purina
  • Super Bowl Host Committee
  • The Glenlivet
  • TruTV
  • WellPoint