What foursquare 5.0 Means for Brands

Foursquare released a major redesign – version 5.0 – Thursday that transitions it more fully from a check-in gamification platform to a discovery platform. With over 20 million registered foursquare users, this redesign could signal a big opportunity for retail and brands.

To help understand the developments, Deep Focus has created this brief POV, which covers the key changes, their implications and how brands and marketers can get the most out of the platform.

What foursquare 5.0 Means for Brands