Digiday’s Sammy Awards Names Deep Focus Agency of the Year

Deep Focus Wins AOY in Two of Last Three Years

NEW YORK, NY–(Marketwire – Sep 20, 2012) – ┬áDigital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.

The award was announced yesterday at the Sammy Awards gala in New York, following the Digiday Brand Conference. The Sammys honor overall excellence and breakthrough achievement in social advertising, media and marketing.

Competing for the Agency of the Year honor along with Deep Focus (www.deepfocus.net), which has won Agency of the Year in two of the last three years, were Evolution Bureau, MRY and R/GA. The finalists and winner were chosen by a jury of leading social media and marketing experts, journalists, insiders, marketers, publishers and social technology visionaries http://www.sammyawards.com/judging/.

The jury ultimately selected Deep Focus based on a portfolio of work that included “Hug Your Dog Day” with Modern Family’s Eric Stonestreet for Purina’s Beneful, “The Future of Business Tomorrow” for Microsoft Office 365 and the sustained growth of Pepsi’s social media channels.

Deep Focus has had an exceptional run of success this year with account wins such as Cole Hahn, Microsoft Office 365, MTV, several Pepsi and Purina brands as well as truTV.

The agency also has received a number of accolades including an EMMY for “The Long Khan” video starring and honoring William Shatner. The experience for the cable network Epix advertised Shatnerpalooza (a 48-hour Shatner marathon and free preview weekend) and premier of the new documentary, “The Captains.”

Deep Focus CEO and founder Ian Schafer noted, “It was an honor to win the Sammy Agency of the Year in 2010 and an even bigger honor to come back this year and win again. This speaks to the talent of our teams, the wonderful partnerships with our clients and the agency’s strategic leadership.”

Executive Creative Director Ken Kraemer said, “As a digital agency with strong roots in social media, it is extremely rewarding to win the Sammy Agency of the Year for a second time. In the 10 years since our founding we have grown, expanded and evolved but we have succeeded in maintaining our core strength and using that strength to elevate all of our work.”

Recently, Deep Focus also won two Silvers in Online Video Entertainment and Microsite Entertainment from the W3 Awards presented by the International Academy of Visual Arts to recognize the power of web creativity.