A Glimpse Inside the Moment Studio
What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.
Will Native Advertising Kill the Banner Ad?
Native advertising was one of the most talked about topics at Advertising Week 2012 this month in New York City. Here’s a look at what brand advertisers can expect for 2013 planning.
The Impact of the Facebook Exchange
Facebook recently confirmed plans to launch Facebook Exchange, a new service that will enable real-time bidding for ad space on its platform. However, it is still unclear whether it will drive user engagement after the click.
The Twitter Ad Platform in 30 Minutes or Less
Learn the entire Twitter ad platform in 30 minutes, in my OMMA Social Media week presentation, “The Entire Twitter Ad Platform in 30 Minutes.”