Deep Focus

A Glimpse Inside the Moment StudioFebruary 12, 2013

A Glimpse Inside the Moment Studio

What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.

October 22, 2012

Will Native Advertising Kill the Banner Ad?

Native advertising was one of the most talked about topics at Advertising Week 2012 this month in New York City. Here’s a look at what brand advertisers can expect for 2013 planning.

The Impact of the Facebook ExchangeJune 27, 2012

The Impact of the Facebook Exchange

Facebook recently confirmed plans to launch Facebook Exchange, a new service that will enable real-time bidding for ad space on its platform. However, it is still unclear whether it will drive user engagement after the click.

May 15, 2012

The Twitter Ad Platform in 30 Minutes or Less

Learn the entire Twitter ad platform in 30 minutes, in my OMMA Social Media week presentation, “The Entire Twitter Ad Platform in 30 Minutes.”

What Facebook’s Timeline for Pages Means for Brands & MarketersMarch 1, 2012

What Facebook’s Timeline for Pages Means for Brands & Marketers

Your brand will never look quite the same again on facebook. Our free position paper on the matter can help you sort out the changes.