AdAge asks, “Does Digital Sell Soap?” We’ve Got Some ThoughtsJune 20, 2012

AdAge asks, “Does Digital Sell Soap?” We’ve Got Some Thoughts

Taking the cover of Advertising Age magazine this week, the headline story, The Truth About What Works in Digital Marketing. They asked the big question, “Does Digital Sell Soap?” Here are our thoughts on the matter.

#140Conf12: Our own Ian Schafer on Social TVJune 19, 2012

#140Conf12: Our own Ian Schafer on Social TV

Our CEO & Founder, Ian Schafer, is speaking on at the 140Conference this morning on a panel called “Social TV: Water Cooler Effect Gone Online.” We’ll be live tweeting the play-by-play at @deepfocus on twitter, so follow along.

An Evening of ConnectednessFebruary 14, 2012

An Evening of Connectedness

Tonight, Deep Focus Presents: An Evening of “Connectedness”  Livestreaming from Social Media Week NY. Tonight’s talk promises to be an insightful exploration of how connectedness is changing the worlds of advertising, content, journalism and maybe civilization itself. The event will livestream here on DeepFocus.net. UPDATE: The event is now over (but was awesome). Stay tuned for [...]

The Next Great Super Bowl CommercialFebruary 6, 2012

The Next Great Super Bowl Commercial

What is it about Super Bowl Commercials that make brands want to scream “look at me” vs. “talk to me”? It’s a shame. We break it down in the Second Annual Super Bowl of Social Media.

February 5, 2012

Super Bowl of Social Media II – Still not that Social

We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.

April 7, 2011

Ian & Chris Hughes talk turkey. And Groundswells.

CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.

March 22, 2011

Striking GOLD – Updated

CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.

February 7, 2011

Watch The Social Media Week Deep Focus Panel Here.

At 3pm on Monday, 2/7, I’ll be moderating a panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning senior writer, Fast Company Magazine Jamal Henderson, [...]

October 18, 2010

The Engagement Agency Manifesto

For decades, brands have approached marketing with a goal of migrating consumers through what we know as the decision funnel: awareness, interest, desire, and action. Historically, most advertising spending has been used to affect the awareness stage, with the rationale being that unless consumers are aware of our products, how will they make it part [...]