Engine Group to Acquire FlipScript
Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus
eMarketer: Real-Time Marketing, Speeding Up the Creative Process
Deep Focus talks with eMarketer about real-time creative and the Moment Studio.
Save the Date: Deep Focus at Creative Week NYC
Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.
Deep Focus Talks Storytelling at the #Rethink Series
Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.
Deep Focus Presents: An Evening of Disruption at Social Media Week New York
It’s Social Media Week here in New York and Deep Focus is hosting a panel discussion with some of the industry’s biggest disruptors.
Who Will Like Facebook Graph Search?
What will Facebook Graph Search really mean for consumers, brands and the marketplace?
2013 Forecast: The Deep Focus Digital & Social Marketing Outlook
What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.
Simple Lessons from the Toy Shelves
It’s the holiday season and we are being inundated by ads and news stories proclaiming the hottest toys of the season. Here’s what we’ve learned from successful stocking stuffers.
Digiday’s Sammy Awards Names Deep Focus Agency of the Year
Digital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.
God Save the Opening Ceremonies
At Deep Focus, we’re suckers for some good pageantry. And we got that in spades watching London’s killer opening ceremonies. To get the maximum effect, we hunkered down in a bar in NYC with a fine domestic beer or six and live tweeted our reactions to London’s international party. Enjoy!
Read Altimeter’s Report on Paid, Owned, and Earned Media
Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.
Father’s Day Special: Sh*t DF Dads Say
Dads. The verbal philosophers of Modern Day age. In honor of Father’s Day, we thought it only appropriate to enshrine the brilliant words that our fathers have said to us over the years.
Deep Focus Special Talents: Skate Boarding Edition
Paul lives for the Danger Zone. Watch his boarding skills blow up the Pier 62 skate park in NYC.
Ian & Chris Hughes talk turkey. And Groundswells.
CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.
Striking GOLD – Updated
CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.
Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book
Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.
Watch The Social Media Week Deep Focus Panel Here.
At 3pm on Monday, 2/7, I’ll be moderating a panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning senior writer, Fast Company Magazine Jamal Henderson, [...]
The Super Bowl Of Social Media? Maybe Next Year.
It’s funny. I thought that going into this year’s Super Bowl, advertisers would be so gung ho about integrating social media into their commercials that it might get awkward. Boy was I wrong.
Happy Holidays from Deep Focus
There are so many ways to say “Happy Holidays.” We wanted to send our season’s warmest to our new colleagues across the pond at Engine UK the best way we knew how. Instead, we made this video.
Mobile & Urgency: An Interview With Ian Schafer
I spent some time last week with Rob Woodbridge of Untether.TV discussing how timeliness and relevance will be playing an increasing role in not only services for consumers, but in advertising to them. I discuss Deep Focus, some recent campaigns, and the launch of our FourScore (Foursquare analytics) platform.
The Deep Focus Halloween Horror Movie Contest Killed – Literally & Figuratively
Nothing says Halloween like a low budget horror movie. That’s why in honor of the hair-raising holiday, we asked members of the Deep Focus family to create short horror films in their free time. We were disturbed by the results…in a good way. Check ‘em out.
Deep Focus Joins Forces with The Engine Group
Deep Focus has joined forces with Engine as Engine USA’s first agency in the US. We’re going to be building something amazing together, keeping digital at the head — and heart — of a marketing organization that was actually built in this decade to reach consumers in the way they are actually behaving.
The Engagement Agency Manifesto
For decades, brands have approached marketing with a goal of migrating consumers through what we know as the decision funnel: awareness, interest, desire, and action. Historically, most advertising spending has been used to affect the awareness stage, with the rationale being that unless consumers are aware of our products, how will they make it part [...]
Watching TV is So Last Thursday
ABC recently debuted a new free iPad app, which provides broadcast viewers with synchronized interactive content around their new show, My Generation. The app syncs with your TV, so that you can participate in real time, and potentially experience a deeper engagement with the show’s content. We tuned in and checked it out.
Deep Focus Announces the launch of FourScore Location-based Marketing Analytics
During his keynote address at the Location Based Marketing Summit in New York City, our CEO Ian Schafer announced the early beta launch of FourScore, a first-of-its-kind tool to help businesses understand check-ins and the data generated by users of location-aware apps. FourScore begins to answer some of the many, many questions about the potential [...]