Deep Focus

May 10, 2013

Deep Focus Q&A with Twitter Advertising

Deep Focus talks with Twitter in a two part Q&A for their Agency Influencer Series.

May 1, 2013

Save the Date: Deep Focus at Creative Week NYC

Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.

April 30, 2013

Consumer Intel Roundup

Our weekly roundup of five consumer trends to watch.

April 15, 2013

Deep Focus Talks Storytelling at the #Rethink Series

Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.

The Real Takeaway from Facebook’s Visual News Feed RedesignMarch 8, 2013

The Real Takeaway from Facebook’s Visual News Feed Redesign

Facebook has redesigned its news feed to be even more visual. Here’s what it means and what’s important.

February 19, 2013

Social Platform Security Tips: Don’t be the next Jeep or Burger King

Eight safeguards to help brands decrease the chances of a social hack.

February 15, 2013

Mashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio

Mashable features Pepsi & the Moment Studio joining in on an awesome meme.

A Glimpse Inside the Moment StudioFebruary 12, 2013

A Glimpse Inside the Moment Studio

What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.

February 6, 2013

Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record

Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.

Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?February 4, 2013

Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?

Did advertising’s biggest night create the social engagement we know it can? We break it down in the Super Bowl of Social Media III.

User Privacy – What Foursquare Learned From Instagram’s KerfuffleJanuary 7, 2013

User Privacy – What Foursquare Learned From Instagram’s Kerfuffle

Instagram drew wide criticism when it changed its TOS. Foursquare did the same with a vastly different public reaction. What gives?

2013 Forecast: The Deep Focus Digital & Social Marketing OutlookJanuary 3, 2013

2013 Forecast: The Deep Focus Digital & Social Marketing Outlook

What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.

December 20, 2012

Simple Lessons from the Toy Shelves

It’s the holiday season and we are being inundated by ads and news stories proclaiming the hottest toys of the season. Here’s what we’ve learned from successful stocking stuffers.

December 19, 2012

Why You Shouldn’t Freak Out Over Instagram’s New Terms Of Use

Instagram just changed their terms of use, and especially because it’s a photo-centric service, people are freaking out!

Black Friday/Cyber Monday Social RundownNovember 30, 2012

Black Friday/Cyber Monday Social Rundown

By most accounts Cyber Monday was a success for online retailers. But the headlines weren’t so rosy for social media.

Why We Launched the Moment StudioNovember 21, 2012

Why We Launched the Moment Studio

We’ve launched a new division of our agency created specifically to produce newsfeed-ready branded content. Find out why.

Deep Focus Forms the Moment Studio to Create Branded Social Content in Real TimeNovember 21, 2012

Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time

Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.

Deep Focus Partners with Tumblr for Inaugural A-List Partnership ProgramNovember 13, 2012

Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program

New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.

Obamashare – Social Media Marketing Tips from Nov 6th’s WinnerNovember 9, 2012

Obamashare – Social Media Marketing Tips from Nov 6th’s Winner

Barack Obama’s 2008 campaign is widely credited as the first to master social media. For 2012, it’s the creative ways they activated their fans and found new ones that set the stage for a repeat victory.

Getting Out The Vote On Social – Lessons for MarketersNovember 5, 2012

Getting Out The Vote On Social – Lessons for Marketers

Social media marketing doesn’t amount to much if you can’t get the consumer off the couch so they can help you lift your bottom line. Or vote your vote tally.

October 24, 2012

We’re Going Mobile: Deep Focus at OMMA Social

Deep Focus was in LA this week to be a part of MediaPost’s first-ever one-day OMMA Social event. We talked Mobile with some of the industry’s elite.

Agency Creative in a Newsfeed World: Deep Focus at Advertising WeekOctober 15, 2012

Agency Creative in a Newsfeed World: Deep Focus at Advertising Week

Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.

October 3, 2012

Making Good on the Promise of Mobile Marketing

Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.

September 12, 2012

Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.

Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!

September 10, 2012

Don’t Stop Pinching and Zooming Just Yet

What does the Apple vs. Samsung verdict mean for “pinch-to-zoom” as a user interface? Contrary to most reports, pinch-to-zoom’s cross-platform demise have been greatly exaggerated.

September 6, 2012

Consumer Advocacy and the Art of the Remix: What brands can learn from MTV’s VMAs

Proving that Klout is just as important as talent, MTV’s Video Music Awards embrace social media with a new category, Most-Share Worthy Video. We think there’s a lot to learn from the VMAs!

September 6, 2012

Pushing the Right Share Buttons: A guide for choosing the social media buttons that are right for you

We’ve all seen content surrounded by an overabundance of mismatched, staggered buttons “encouraging” the user to share on every social platform imaginable. Could this actually be encouraging the opposite?

Understanding Design & Protecting ItAugust 30, 2012

Understanding Design & Protecting It

The business of Design needs to be protected. But maybe more importantly it needs to be understood.

The Art & Science of Balancing “Likers” and “People Talking About This”August 9, 2012

The Art & Science of Balancing “Likers” and “People Talking About This”

New research shows that Facebook “likes” don’t equate engagement. So how do brands develop an engagement strategy that also builds acquisition?

A Preview of Twitter CardsAugust 2, 2012

A Preview of Twitter Cards

What’s the deal with Twitter Cards? And what do marketers need to do about it?

July 19, 2012

Read Altimeter’s Report on Paid, Owned, and Earned Media

Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.

June 29, 2012

Facebook’s Want Button is Fab

Will Facebook make some huge e-commerce inroads with a “Want” button? And is Fab.com a launch partner? We sniffed around and have some thoughts.

Achievement Unlocked: We Won an Emmy for The Long KhanApril 2, 2012

Achievement Unlocked: We Won an Emmy for The Long Khan

We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday.