Engine Group to Acquire FlipScript
Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus
Deep Focus at Advertising Week: Live In The Moment
The Deep Focus Moment Studio concepts and creates real time content in our Advertising Week session, Live In The Moment.
Deep Focus Q&A with Twitter Advertising
Deep Focus talks with Twitter in a two part Q&A for their Agency Influencer Series.
Save the Date: Deep Focus at Creative Week NYC
Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.
Deep Focus Talks Storytelling at the #Rethink Series
Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.
The Real Takeaway from Facebook’s Visual News Feed Redesign
Facebook has redesigned its news feed to be even more visual. Here’s what it means and what’s important.
Social Platform Security Tips: Don’t be the next Jeep or Burger King
Eight safeguards to help brands decrease the chances of a social hack.
Mashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Mashable features Pepsi & the Moment Studio joining in on an awesome meme.
A Glimpse Inside the Moment Studio
What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.
Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record
Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.
Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?
Did advertising’s biggest night create the social engagement we know it can? We break it down in the Super Bowl of Social Media III.
User Privacy – What Foursquare Learned From Instagram’s Kerfuffle
Instagram drew wide criticism when it changed its TOS. Foursquare did the same with a vastly different public reaction. What gives?
2013 Forecast: The Deep Focus Digital & Social Marketing Outlook
What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.
Simple Lessons from the Toy Shelves
It’s the holiday season and we are being inundated by ads and news stories proclaiming the hottest toys of the season. Here’s what we’ve learned from successful stocking stuffers.
Black Friday/Cyber Monday Social Rundown
By most accounts Cyber Monday was a success for online retailers. But the headlines weren’t so rosy for social media.
Why We Launched the Moment Studio
We’ve launched a new division of our agency created specifically to produce newsfeed-ready branded content. Find out why.
Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time
Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.
Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program
New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.
Obamashare – Social Media Marketing Tips from Nov 6th’s Winner
Barack Obama’s 2008 campaign is widely credited as the first to master social media. For 2012, it’s the creative ways they activated their fans and found new ones that set the stage for a repeat victory.
Getting Out The Vote On Social – Lessons for Marketers
Social media marketing doesn’t amount to much if you can’t get the consumer off the couch so they can help you lift your bottom line. Or vote your vote tally.
We’re Going Mobile: Deep Focus at OMMA Social
Deep Focus was in LA this week to be a part of MediaPost’s first-ever one-day OMMA Social event. We talked Mobile with some of the industry’s elite.
Agency Creative in a Newsfeed World: Deep Focus at Advertising Week
Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.
Making Good on the Promise of Mobile Marketing
Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.
Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.
Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!
Don’t Stop Pinching and Zooming Just Yet
What does the Apple vs. Samsung verdict mean for “pinch-to-zoom” as a user interface? Contrary to most reports, pinch-to-zoom’s cross-platform demise have been greatly exaggerated.
Consumer Advocacy and the Art of the Remix: What brands can learn from MTV’s VMAs
Proving that Klout is just as important as talent, MTV’s Video Music Awards embrace social media with a new category, Most-Share Worthy Video. We think there’s a lot to learn from the VMAs!
Pushing the Right Share Buttons: A guide for choosing the social media buttons that are right for you
We’ve all seen content surrounded by an overabundance of mismatched, staggered buttons “encouraging” the user to share on every social platform imaginable. Could this actually be encouraging the opposite?
Understanding Design & Protecting It
The business of Design needs to be protected. But maybe more importantly it needs to be understood.
The Art & Science of Balancing “Likers” and “People Talking About This”
New research shows that Facebook “likes” don’t equate engagement. So how do brands develop an engagement strategy that also builds acquisition?
A Preview of Twitter Cards
What’s the deal with Twitter Cards? And what do marketers need to do about it?
Read Altimeter’s Report on Paid, Owned, and Earned Media
Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.
Facebook’s Want Button is Fab
Will Facebook make some huge e-commerce inroads with a “Want” button? And is Fab.com a launch partner? We sniffed around and have some thoughts.