September 25, 2013

Lessons Learned in the Creative Newsroom

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last.

April 15, 2013

Deep Focus Talks Storytelling at the #Rethink Series

Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.

A Glimpse Inside the Moment StudioFebruary 12, 2013

A Glimpse Inside the Moment Studio

What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.

Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?February 4, 2013

Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?

Did advertising’s biggest night create the social engagement we know it can? We break it down in the Super Bowl of Social Media III.

Why We Launched the Moment StudioNovember 21, 2012

Why We Launched the Moment Studio

We’ve launched a new division of our agency created specifically to produce newsfeed-ready branded content. Find out why.

Agency Creative in a Newsfeed World: Deep Focus at Advertising WeekOctober 15, 2012

Agency Creative in a Newsfeed World: Deep Focus at Advertising Week

Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.

Understanding Design & Protecting ItAugust 30, 2012

Understanding Design & Protecting It

The business of Design needs to be protected. But maybe more importantly it needs to be understood.

June 15, 2012

The Campaign is Dead. Long Live the Campaign.

In an always-on marketing environment, Brands need to supplement traditional “campaign” thinking with great real-time microcontent. And that has to flow from long-term strategy. Here are six strategies for doing it.

We Can’t Help but Love the Diamond Jubilee, EitherJune 6, 2012

We Can’t Help but Love the Diamond Jubilee, Either

How do you capture the amazing pomp and pageantry of Her Royal Highness’s Diamond Jubilee? With a hand-embroidered social media infographic in the form of patriotic bunting, of course. Long live the Queen!

The Next Great Super Bowl CommercialFebruary 6, 2012

The Next Great Super Bowl Commercial

What is it about Super Bowl Commercials that make brands want to scream “look at me” vs. “talk to me”? It’s a shame. We break it down in the Second Annual Super Bowl of Social Media.

February 5, 2012

Super Bowl of Social Media II – Still not that Social

We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.

March 9, 2011

Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book

Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.

October 11, 2010

Watching TV is So Last Thursday

ABC recently debuted a new free iPad app, which provides broadcast viewers with synchronized interactive content around their new show, My Generation. The app syncs with your TV, so that you can participate in real time, and potentially experience a deeper engagement with the show’s content. We tuned in and checked it out.