Deep Focus

September 6, 2012

Consumer Advocacy and the Art of the Remix: What brands can learn from MTV’s VMAs

Proving that Klout is just as important as talent, MTV’s Video Music Awards embrace social media with a new category, Most-Share Worthy Video. We think there’s a lot to learn from the VMAs!

The Art & Science of Balancing “Likers” and “People Talking About This”August 9, 2012

The Art & Science of Balancing “Likers” and “People Talking About This”

New research shows that Facebook “likes” don’t equate engagement. So how do brands develop an engagement strategy that also builds acquisition?