Lessons Learned in the Creative Newsroom
One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last.
Deep Focus is seeking a Copywriter. This individual will use their natural affinity for pop culture and their ability to internalize what is special about our clients’ brands to create inspiring and motivating advertising ideas and digital/social activations. We’re looking for candidates with portfolios that are as innovative as they are inspiring who want to [...]
Deep Focus Talks Storytelling at the #Rethink Series
Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.
Harvard Business Review: Advertisers Should Act More Like Newsrooms
Is the future of advertising real-time content? Deep Focus comments in the Harvard Business Review.
Mashable: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Mashable features Pepsi & the Moment Studio joining in on an awesome meme.
Digiday: Pepsi does the Harlem Shake with the Deep Focus Moment Studio
Pepsi, working with the Deep Focus Moment Studio, is being credited with being the first brand to jump on the monumental Harlem Shake video meme. Digiday discussed the video and how quickly it got to market. In Digiday’s “Pepsi Gets in on Harlem Shake” Saya Weissman writes: “In this day and age, popular culture and Internet culture overlap [...]
A Glimpse Inside the Moment Studio
What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.
Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?
Did advertising’s biggest night create the social engagement we know it can? We break it down in the Super Bowl of Social Media III.
Why We Launched the Moment Studio
We’ve launched a new division of our agency created specifically to produce newsfeed-ready branded content. Find out why.
Understanding Design & Protecting It
The business of Design needs to be protected. But maybe more importantly it needs to be understood.
The Campaign is Dead. Long Live the Campaign.
In an always-on marketing environment, Brands need to supplement traditional “campaign” thinking with great real-time microcontent. And that has to flow from long-term strategy. Here are six strategies for doing it.
We Can’t Help but Love the Diamond Jubilee, Either
How do you capture the amazing pomp and pageantry of Her Royal Highness’s Diamond Jubilee? With a hand-embroidered social media infographic in the form of patriotic bunting, of course. Long live the Queen!
Super Bowl of Social Media II – Still not that Social
We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.
Brooklyn Museum is the Most Checked-Into Museum on foursquare
How do I know? I’m using the new FourScore leaderboard on the home page of DeepFocus.net. It’s right there in the right hand rail. Why should you care? Find out.
Ian & Chris Hughes talk turkey. And Groundswells.
CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.
Striking GOLD – Updated
CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.
Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book
Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.
Happy Holidays from Deep Focus
There are so many ways to say “Happy Holidays.” We wanted to send our season’s warmest to our new colleagues across the pond at Engine UK the best way we knew how. Instead, we made this video.
Deep Focus Announces the launch of FourScore Location-based Marketing Analytics
During his keynote address at the Location Based Marketing Summit in New York City, our CEO Ian Schafer announced the early beta launch of FourScore, a first-of-its-kind tool to help businesses understand check-ins and the data generated by users of location-aware apps. FourScore begins to answer some of the many, many questions about the potential [...]