What Happens When Salesforce Acquires a Buddy (Media)
Brands have been clamoring for more than campaign results. They want to extract value from the connections that they have spent time and money building. Undoubtedly, with the help of Salesforce, Buddy Media will attempt to evolve from a marketing tool suite to a fully blown social CRM solution.
The Twitter Ad Platform in 30 Minutes or Less
Learn the entire Twitter ad platform in 30 minutes, in my OMMA Social Media week presentation, “The Entire Twitter Ad Platform in 30 Minutes.”
What Facebook’s Timeline for Pages Means for Brands & Marketers
Your brand will never look quite the same again on facebook. Our free position paper on the matter can help you sort out the changes.
The Next Great Super Bowl Commercial
What is it about Super Bowl Commercials that make brands want to scream “look at me” vs. “talk to me”? It’s a shame. We break it down in the Second Annual Super Bowl of Social Media.
Watch The Social Media Week Deep Focus Panel Here.
At 3pm on Monday, 2/7, I’ll be moderating a panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning senior writer, Fast Company Magazine Jamal Henderson, [...]
The Super Bowl Of Social Media? Maybe Next Year.
It’s funny. I thought that going into this year’s Super Bowl, advertisers would be so gung ho about integrating social media into their commercials that it might get awkward. Boy was I wrong.
Mobile & Urgency: An Interview With Ian Schafer
I spent some time last week with Rob Woodbridge of Untether.TV discussing how timeliness and relevance will be playing an increasing role in not only services for consumers, but in advertising to them. I discuss Deep Focus, some recent campaigns, and the launch of our FourScore (Foursquare analytics) platform.
Deep Focus Joins Forces with The Engine Group
Deep Focus has joined forces with Engine as Engine USA’s first agency in the US. We’re going to be building something amazing together, keeping digital at the head — and heart — of a marketing organization that was actually built in this decade to reach consumers in the way they are actually behaving.
The Engagement Agency Manifesto
For decades, brands have approached marketing with a goal of migrating consumers through what we know as the decision funnel: awareness, interest, desire, and action. Historically, most advertising spending has been used to affect the awareness stage, with the rationale being that unless consumers are aware of our products, how will they make it part [...]