April 2, 2014

AdAge: Don’t Look Now: The Digital Ad Economy Is Heading For a Correction

Ian Schafer shares his thoughts on the future of mobile advertising.

February 25, 2014

Deep Focus at Social Media Week: The Future of Content in a Mobile World

Ian Schafer, Deep Focus CEO and Founder, along with an all star panel, discussed The Future of Content in a Mobile World at Social Media Week New York.

February 11, 2014

Campaign Asia-Pacific: Deep Focus/Flipscript becomes Hermès’ social-media agency in China

Deep Focus/Flipscript, our sibling agency based out of Shanghai, China, has won social media work with French luxury brand Hermès.

February 11, 2014

eMarketer: Nestlé Purina Responds to Pet Owners One-to-One

The Deep Focus Moment Studio has helped Nestlé Purina put out thousands of real time, personalized responses on social media.

January 16, 2014

Adweek: Which Odd Food Choice Will Become the Next Lay’s Chip?

Gabriel Beltrone with Adweek takes notice of Deep Focus’ latest work for Lay’s.

January 8, 2014

2014 Forecast: The Deep Focus Digital Marketing Outlook

What will 2014 hold for marketers? Our Deep Focus Digital Marketing Outlook is here.

December 11, 2013

Warc: Purina Adopts Personalised Marketing

Deep Focus helps Purina use social differently, in a way that reaches people to impact attitudes and habits.

November 6, 2013

Does Facebook Create Business Value?

What does Forrester’s Report mean for Brands?

November 4, 2013

AdAge: New York’s Deep Focus, London’s Jam Gain a Sibling Agency in China

Holding company’s purchase of a Shanghai-based digital creative agency, FlipScript, helps Deep Focus reach into China.

October 31, 2013

Deep Focus Wins Regional Gold for Work with Cole Haan

Deep Focus and BBH NY win Gold at Jay Chiat Awards for Strategic Excellence in Advertising .

October 30, 2013

Engine Group to Acquire FlipScript

Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus

September 30, 2013

Brands Flying Off the Twitter Handle

What’s a brand to do if they find that someone is sitting on their brands handle?

September 26, 2013

Deep Focus Wins at W3 Awards and OMMA

Deep Focus Wins W3 Awards’ Best in Show, Three Golds and Seven Silvers.

September 26, 2013

Ad Age: Everyone Wants In on Content, But What’s the Best Approach?

Marketers Left to Sift Through Flurry of Options as Agencies, Talent Houses, Productions Studios Look for a Piece of the Action.

September 25, 2013

Winning In A Mobile First World

Deep Focus CEO and Founder Ian Schafer joined some of the industry’s most innovative thinkers at Advertising Week session Winning In A Mobile First World.

September 25, 2013

Deep Focus at Advertising Week: Live In The Moment

The Deep Focus Moment Studio concepts and creates real time content in our Advertising Week session, Live In The Moment.

September 25, 2013

Huffington Post Interviews Deep Focus at Advertising Week

Deep Focus visits the Huffington Post stage at Advertising Week.

September 25, 2013

The Internationalist Names Agency Innovators of 2013

Deep Focus CEO and Founder Ian Schafer recognized by The Internationalist as an Agency Innovator.

August 27, 2013

What It’s Like to Wear Google Glass

Ian Schafer of Deep Focus on how Google Glass will change marketing forever

August 20, 2013

Deep Focus Adds to Senior Leadership Team

Former LBi US CEO Frank Pedersen Joins as Managing Director.

August 1, 2013

Ad Age: 10 Early-Adopter Brands That Are First to Try New Technology

Cotton Delo with Ad Age Digital looks at 10 Early-Adopter Brands That Are First to Try New Technology.

July 10, 2013

CNN Talks with Deep Focus About Our Dog Goldberg Video for Beneful

Deep Focus’ Dog Goldberg Video for Beneful has seen lots of success since launched in early July. Now CNN has taken notice!

July 3, 2013

Gizmodo: The Dog Goldberg Machine Is the Best Rube Goldberg Machine

Gizmodo reviews Deep Focus’ Dog Goldberg Machine and inspires readers to share pics of their own happy pooches.

July 3, 2013

BuzzFeed: This Dog Goldberg Machine Is The Cutest And Coolest Thing Ever

BuzzFeed calls Deep Focus’ Dog Goldberg Machine an, “excellent piece of dog-vertising.”

July 3, 2013

Mashable: Beneful Creates ‘Dog Goldberg Machine’ and It’s Pretty Spectacular

Deep Focus talks with Mashable about our Dog Goldberg Machine for Purina.

June 27, 2013

Digiday: Brands that are Getting the Most Social Buzz

Digiday reviews the top ten brands being talked about on social media.

June 27, 2013

Social Barrel: Social Media Advertising Dollars Should be Spent on Creating Great Content First

Ian Schafer, Deep Focus CEO and Founder, talks with Neal Alfie Lasta at Social Barrel.

May 28, 2013

Brandchannel: Nespresso Sticks With Distribution Model Despite Increased Competition

Brandchannel discusses Nespresso’s move into the US and China markets.

May 20, 2013

Nespresso USA Awards Deep Focus Social Media Business

Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record.

May 20, 2013

Ron Lent Joins Deep Focus’ Moment Studio as Creative Director

Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency’s creative newsroom model that focuses on real-time content production.

May 20, 2013

Adweek: Deep Focus Snares Nespresso, Nabs BBDO Creative Exec

Deep Focus talks with Christopher Heine at Adweek about our newest client and the latest addition to our Moment Studio team.

May 10, 2013

Deep Focus Q&A with Twitter Advertising

Deep Focus talks with Twitter in a two part Q&A for their Agency Influencer Series.

May 9, 2013

eMarketer: Real-Time Marketing, Speeding Up the Creative Process

Deep Focus talks with eMarketer about real-time creative and the Moment Studio.

May 1, 2013

Save the Date: Deep Focus at Creative Week NYC

Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.

April 30, 2013

Consumer Intel Roundup

Our weekly roundup of five consumer trends to watch.

April 18, 2013

Adweek: Twitter Drops Music App, Amps Up Media Ambitions

Tim Peterson of Adweek talked with Deep Focus CEO and Founder Ian Schafer about the newly available Twitter #music.

April 10, 2013

Deep Focus Scores a Hat Trick at the Shorty Awards

Honors Include Best Mid-Sized Social Agency, Best CEO Presence and Work Contributes to Best Fortune 500 Brand for Pepsi.

April 4, 2013

The Gaily Grind: Groupon, Absolut, and Other Companies and Celebrities Go Red for Marriage Equality!

Deep Focus once again noticed for our work with Absolut.

April 4, 2013

Mashable: Brands Give Shout Out for Marriage Equality on Facebook

The Deep Focus Moment Studio helps Absolut show it’s long time support of Marriage Equality.

April 4, 2013

Digiday: Pepsi Gets in on the Harlem Shake

The importance of brands following and creating pop culture trends.

April 3, 2013

Brand Channel: Viral Video Watch

Deep Focus makes Brand Channel’s viral video top 15 with Pepsi’s Harlem Shake.

April 3, 2013

Business Insider: Pepsi Cans And Hot Pockets Are Doing The Harlem Shake

Business Insider looks into one of the years hottest trends to date, with our work for Pepsi at the forefront.

April 3, 2013

Time Takes Notice of Our Work with Pepsi

We did the Harlem Shake with Pepsi, and didn’t spill a drop.

The Real Takeaway from Facebook’s Visual News Feed RedesignMarch 8, 2013

The Real Takeaway from Facebook’s Visual News Feed Redesign

Facebook has redesigned its news feed to be even more visual. Here’s what it means and what’s important.

March 7, 2013

Digiday: Agencies Reshuffle for Real-Time

Ian Schafer, Deep Focus CEO and Founder, talks with Digiday in their new series, Fixing the Agency Model.

March 6, 2013

SoDA Likes What We Have to Say About Internet Security

SoDA took notice of Deep Focus’ stance on Internet Security.

March 4, 2013

Five Tips to Keep Your Brand Hack-Free in Social Media

Deep Focus gets noticed by Ad Age in the article Five Tips to Keep Your Brand Hack-Free in Social Media.

February 25, 2013

Five Fast Truths About Real-Time Marketing

Real-time marketing is all the rage, but what do you need to know to make it work?

February 25, 2013

The New York Times: Twitter Hackings Put Focus on Security for Brands

The New York Times talks with Deep Focus about Twitter’s responsibility when it comes to the hacking of brand accounts.

February 22, 2013

PSFK Takes Notice of Deep Focus’ Stance on Internet Security

Deep Focus shares Social Platform Security Tips: Don’t be the next Jeep or Burger King.

Deep Focus Presents: An Evening of Disruption at Social Media Week New YorkFebruary 21, 2013

Deep Focus Presents: An Evening of Disruption at Social Media Week New York

It’s Social Media Week here in New York and Deep Focus is hosting a panel discussion with some of the industry’s biggest disruptors.

February 21, 2013

Digiday: Should Brands Have Newsrooms?

Deep Focus talks with Digiday about the creative newsroom approach for brands.

February 6, 2013

Pernod Selects Deep Focus as Digital, Social Media AOR

It’s official, Deep Focus is the digital and social media AOR for Pernod Ricard USA

February 6, 2013

Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record

Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.

January 18, 2013

Who Will Like Facebook Graph Search?

What will Facebook Graph Search really mean for consumers, brands and the marketplace?

2013 Forecast: The Deep Focus Digital & Social Marketing OutlookJanuary 3, 2013

2013 Forecast: The Deep Focus Digital & Social Marketing Outlook

What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.

Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To ShareNovember 26, 2012

Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To Share

Ian Schafer, Deep Focus CEO and Founder, and Ken Kraemer, Deep Focus Executive Creative Director, talked with Paula Bernstein at Fast Company about making real-time content for brands.

Deep Focus Forms the Moment Studio to Create Branded Social Content in Real TimeNovember 21, 2012

Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time

Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.

Deep Focus Partners with Tumblr for Inaugural A-List Partnership ProgramNovember 13, 2012

Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program

New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.

November 8, 2012

Can ‘Creative’ Really Tell Brand Stories Within Display?

Ken Kraemer, Deep Focus Executive Creative Director, joined a panel discussion today at OMMA Premium Display in NYC. So, can creative really tell brand stories with display?

October 24, 2012

We’re Going Mobile: Deep Focus at OMMA Social

Deep Focus was in LA this week to be a part of MediaPost’s first-ever one-day OMMA Social event. We talked Mobile with some of the industry’s elite.

October 23, 2012

Online Video: Beyond the View

Ian Schafer, Deep Focus CEO and Founder, talks to Digiday about the evolution and future of online video.

October 17, 2012

Being @InvisibleObama: Five Real Things Marketers Can Learn From An Imaginary President

Ian Schafer, Deep Focus CEO and Founder, shares with Forbes the five insights garnered from his Twitter success as @InvisibleObama.

Deep Focus Launches Fitness Tracker App for WellPointOctober 16, 2012

Deep Focus Launches Fitness Tracker App for WellPoint

Check out our brand new fitness tracker WellPower app for WellPoint.

Agency Creative in a Newsfeed World: Deep Focus at Advertising WeekOctober 15, 2012

Agency Creative in a Newsfeed World: Deep Focus at Advertising Week

Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.

October 3, 2012

Making Good on the Promise of Mobile Marketing

Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.

Digiday’s Sammy Awards Names Deep Focus Agency of the YearSeptember 20, 2012

Digiday’s Sammy Awards Names Deep Focus Agency of the Year

Digital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.

September 20, 2012

Deep Focus Named Agency of the Year at the Sammy Awards

Deep Focus takes home the grand prize, Agency of the Year, at the 2012 Sammy Awards in NYC!

September 17, 2012

Why It’s Time Your Brand Invested in a Creative Newsroom

Ian Schafer discusses the importance of content creation with AdAge.

September 12, 2012

Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.

Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!

September 10, 2012

The Technology, Advertising and Startup Council (TASC) holds their inaugural event!

Ian Schafer, Deep Focus CEO and Founder, helps to found the Technology, Advertising and Startup Council (TASC).

What Does it Mean when YouTube Tags go Private?September 4, 2012

What Does it Mean when YouTube Tags go Private?

On August 15th, YouTube announced on Twitter, “We made tags private. Please keep providing them with uploads. Viewers didn’t use them and some abused them”. While this may seem like a minor change, what does this mean for content creators?

Instagram 3.0 – New Social Features in Latest UpdateAugust 30, 2012

Instagram 3.0 – New Social Features in Latest Update

Earlier this month, Instagram launched its 3.0 update, the first major update since their acquisition by Facebook.

August 2, 2012

KEEP CALM and TAPE DELAY

Olympic memes abound! Our own Ian Schafer, Deep Focus CEO and Founder, got in on the meme action and got noticed by CNN.

July 31, 2012

God Save the Opening Ceremonies

At Deep Focus, we’re suckers for some good pageantry. And we got that in spades watching London’s killer opening ceremonies. To get the maximum effect, we hunkered down in a bar in NYC with a fine domestic beer or six and live tweeted our reactions to London’s international party. Enjoy!

July 19, 2012

Read Altimeter’s Report on Paid, Owned, and Earned Media

Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.

July 13, 2012

Timeline or Tab?

Ian Schafer, CEO and Founder of Deep Focus, discusses the benefits of the Facebook timeline for brands.

July 12, 2012

Twitter Beta Tests Promoted Tweets

Ian Schafer, Deep Focus CEO and Founder, talks with AdWeek about Twitter’s new Promoted Tweets.

July 9, 2012

Is the Term “Social Media Agency” Passe?

Deep Focus CEO and Founder Ian Schafer discusses the limitations of the label “social media agency” with AdWeek.

June 29, 2012

Project Manager

Deep Focus is seeking an experienced Project Manager to join the production team. Our ideal candidate will be a team player who is bright, enthusiastic, and insightful with the ability to understand multiple facets of a site, in order to achieve the overall project goal.

#140Conf12: Our own Ian Schafer on Social TVJune 19, 2012

#140Conf12: Our own Ian Schafer on Social TV

Our CEO & Founder, Ian Schafer, is speaking on at the 140Conference this morning on a panel called “Social TV: Water Cooler Effect Gone Online.” We’ll be live tweeting the play-by-play at @deepfocus on twitter, so follow along.

We Made a Web SiteJune 6, 2012

We Made a Web Site

We’ve redesigned, relaunched and respackled DeepFocus.net. Check it out.

May 16, 2012

Senior Project Manager

Deep Focus is seeking a Senior Producer to manage robust and technically complex creative initiatives and campaigns from planning through execution while keeping a firm handle on deliverables via schedule and budget.

Achievement Unlocked: We Won an Emmy for The Long KhanApril 2, 2012

Achievement Unlocked: We Won an Emmy for The Long Khan

We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday.

February 27, 2012

Social Media Communications Manager

Deep Focus is looking for a smart, passionate and driven social media native to join our team as a Social Media Communications Manager. This role will be responsible for support across several accounts, will work directly with the client and internal teams to plan, execute and measure social media communications programs.

They Like Us – They Really Like Us!October 20, 2011

They Like Us – They Really Like Us!

We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.

June 10, 2011

Deep Focus Special Talents: Skate Boarding Edition

Paul lives for the Danger Zone. Watch his boarding skills blow up the Pier 62 skate park in NYC.

May 31, 2011

Deep Focus and Zynga Go Way Back

ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for [...]

May 3, 2011

We Won a Webby with MoMA!

We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes [...]

March 22, 2011

Window Shopping with Cosmopolitan and Deep Focus

Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.

March 4, 2011

The Impression is in Trouble

CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY

February 22, 2011

Super Bowl of Social Media Scores Some Buzz

Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl [...]

December 21, 2010

Behind the Scenes of the MoMA iPad App at MoMA.org

We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.

October 26, 2010

CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010

Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).

October 20, 2010

W3 Awards Hearts Deep Focus Hearts W3 Awards

Deep Focus is proud and flattered to be honored many times over by the 2010 W3 Awards this week, including Best In Show for AMC’s Mad Men Yourself.

September 29, 2010

Who Doesn’t Love a Hat Trick? Deep Focus Picks Up Back-to-Back Awards During New York’s Ad Week

Following our big wins at the Sammy Awards last week, including being named the Best Social Media Marketing Agency for 2010, Deep Focus enjoyed back-to-back wins for two campaigns for two clients in two completely different spaces this week.

September 15, 2010

Deep Focus Named Best Social Media Marketing Agency of 2010 by Digiday

We had a great time at Tuesday night’s Sammy Awards Gala hosted by Digiday in The W Hotel Union Square in New York. We love when the fun stuff we make for our clients gets recognized by our peers, and that’s what happened at The Sammys – the awards for excellence in social media.