AdAge: Don’t Look Now: The Digital Ad Economy Is Heading For a Correction
Ian Schafer shares his thoughts on the future of mobile advertising.
Deep Focus at Social Media Week: The Future of Content in a Mobile World
Ian Schafer, Deep Focus CEO and Founder, along with an all star panel, discussed The Future of Content in a Mobile World at Social Media Week New York.
Campaign Asia-Pacific: Deep Focus/Flipscript becomes Hermès’ social-media agency in China
Deep Focus/Flipscript, our sibling agency based out of Shanghai, China, has won social media work with French luxury brand Hermès.
eMarketer: Nestlé Purina Responds to Pet Owners One-to-One
The Deep Focus Moment Studio has helped Nestlé Purina put out thousands of real time, personalized responses on social media.
Adweek: Which Odd Food Choice Will Become the Next Lay’s Chip?
Gabriel Beltrone with Adweek takes notice of Deep Focus’ latest work for Lay’s.
2014 Forecast: The Deep Focus Digital Marketing Outlook
What will 2014 hold for marketers? Our Deep Focus Digital Marketing Outlook is here.
Warc: Purina Adopts Personalised Marketing
Deep Focus helps Purina use social differently, in a way that reaches people to impact attitudes and habits.
AdAge: New York’s Deep Focus, London’s Jam Gain a Sibling Agency in China
Holding company’s purchase of a Shanghai-based digital creative agency, FlipScript, helps Deep Focus reach into China.
Deep Focus Wins Regional Gold for Work with Cole Haan
Deep Focus and BBH NY win Gold at Jay Chiat Awards for Strategic Excellence in Advertising .
Engine Group to Acquire FlipScript
Shanghai based digital agency FlipScript enables creation of digital / social micro-network with Deep Focus
Brands Flying Off the Twitter Handle
What’s a brand to do if they find that someone is sitting on their brands handle?
Deep Focus Wins at W3 Awards and OMMA
Deep Focus Wins W3 Awards’ Best in Show, Three Golds and Seven Silvers.
Ad Age: Everyone Wants In on Content, But What’s the Best Approach?
Marketers Left to Sift Through Flurry of Options as Agencies, Talent Houses, Productions Studios Look for a Piece of the Action.
Winning In A Mobile First World
Deep Focus CEO and Founder Ian Schafer joined some of the industry’s most innovative thinkers at Advertising Week session Winning In A Mobile First World.
Deep Focus at Advertising Week: Live In The Moment
The Deep Focus Moment Studio concepts and creates real time content in our Advertising Week session, Live In The Moment.
Huffington Post Interviews Deep Focus at Advertising Week
Deep Focus visits the Huffington Post stage at Advertising Week.
The Internationalist Names Agency Innovators of 2013
Deep Focus CEO and Founder Ian Schafer recognized by The Internationalist as an Agency Innovator.
What It’s Like to Wear Google Glass
Ian Schafer of Deep Focus on how Google Glass will change marketing forever
Deep Focus Adds to Senior Leadership Team
Former LBi US CEO Frank Pedersen Joins as Managing Director.
Ad Age: 10 Early-Adopter Brands That Are First to Try New Technology
Cotton Delo with Ad Age Digital looks at 10 Early-Adopter Brands That Are First to Try New Technology.
CNN Talks with Deep Focus About Our Dog Goldberg Video for Beneful
Deep Focus’ Dog Goldberg Video for Beneful has seen lots of success since launched in early July. Now CNN has taken notice!
Gizmodo: The Dog Goldberg Machine Is the Best Rube Goldberg Machine
Gizmodo reviews Deep Focus’ Dog Goldberg Machine and inspires readers to share pics of their own happy pooches.
BuzzFeed: This Dog Goldberg Machine Is The Cutest And Coolest Thing Ever
BuzzFeed calls Deep Focus’ Dog Goldberg Machine an, “excellent piece of dog-vertising.”
Mashable: Beneful Creates ‘Dog Goldberg Machine’ and It’s Pretty Spectacular
Deep Focus talks with Mashable about our Dog Goldberg Machine for Purina.
Digiday: Brands that are Getting the Most Social Buzz
Digiday reviews the top ten brands being talked about on social media.
Social Barrel: Social Media Advertising Dollars Should be Spent on Creating Great Content First
Ian Schafer, Deep Focus CEO and Founder, talks with Neal Alfie Lasta at Social Barrel.
Brandchannel: Nespresso Sticks With Distribution Model Despite Increased Competition
Brandchannel discusses Nespresso’s move into the US and China markets.
Nespresso USA Awards Deep Focus Social Media Business
Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record.
Ron Lent Joins Deep Focus’ Moment Studio as Creative Director
Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency’s creative newsroom model that focuses on real-time content production.
Adweek: Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
Deep Focus talks with Christopher Heine at Adweek about our newest client and the latest addition to our Moment Studio team.
Deep Focus Q&A with Twitter Advertising
Deep Focus talks with Twitter in a two part Q&A for their Agency Influencer Series.
eMarketer: Real-Time Marketing, Speeding Up the Creative Process
Deep Focus talks with eMarketer about real-time creative and the Moment Studio.
Save the Date: Deep Focus at Creative Week NYC
Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.
Adweek: Twitter Drops Music App, Amps Up Media Ambitions
Tim Peterson of Adweek talked with Deep Focus CEO and Founder Ian Schafer about the newly available Twitter #music.
Deep Focus Scores a Hat Trick at the Shorty Awards
Honors Include Best Mid-Sized Social Agency, Best CEO Presence and Work Contributes to Best Fortune 500 Brand for Pepsi.
The Gaily Grind: Groupon, Absolut, and Other Companies and Celebrities Go Red for Marriage Equality!
Deep Focus once again noticed for our work with Absolut.
Mashable: Brands Give Shout Out for Marriage Equality on Facebook
The Deep Focus Moment Studio helps Absolut show it’s long time support of Marriage Equality.
Digiday: Pepsi Gets in on the Harlem Shake
The importance of brands following and creating pop culture trends.
Brand Channel: Viral Video Watch
Deep Focus makes Brand Channel’s viral video top 15 with Pepsi’s Harlem Shake.
Business Insider: Pepsi Cans And Hot Pockets Are Doing The Harlem Shake
Business Insider looks into one of the years hottest trends to date, with our work for Pepsi at the forefront.
Time Takes Notice of Our Work with Pepsi
We did the Harlem Shake with Pepsi, and didn’t spill a drop.
The Real Takeaway from Facebook’s Visual News Feed Redesign
Facebook has redesigned its news feed to be even more visual. Here’s what it means and what’s important.
Digiday: Agencies Reshuffle for Real-Time
Ian Schafer, Deep Focus CEO and Founder, talks with Digiday in their new series, Fixing the Agency Model.
SoDA Likes What We Have to Say About Internet Security
SoDA took notice of Deep Focus’ stance on Internet Security.
Five Tips to Keep Your Brand Hack-Free in Social Media
Deep Focus gets noticed by Ad Age in the article Five Tips to Keep Your Brand Hack-Free in Social Media.
Five Fast Truths About Real-Time Marketing
Real-time marketing is all the rage, but what do you need to know to make it work?
The New York Times: Twitter Hackings Put Focus on Security for Brands
The New York Times talks with Deep Focus about Twitter’s responsibility when it comes to the hacking of brand accounts.
PSFK Takes Notice of Deep Focus’ Stance on Internet Security
Deep Focus shares Social Platform Security Tips: Don’t be the next Jeep or Burger King.
Deep Focus Presents: An Evening of Disruption at Social Media Week New York
It’s Social Media Week here in New York and Deep Focus is hosting a panel discussion with some of the industry’s biggest disruptors.
Digiday: Should Brands Have Newsrooms?
Deep Focus talks with Digiday about the creative newsroom approach for brands.
Pernod Selects Deep Focus as Digital, Social Media AOR
It’s official, Deep Focus is the digital and social media AOR for Pernod Ricard USA
Pernod Ricard USA Names Deep Focus Digital and Social Media Agency of Record
Deep Focus chosen as AOR for Pernod Richard USA’s digital and social media needs across its core brands, including Absolut, Malibu, Kahlúa, Jameson, The Glenlivet, and Chivas Regal.
Who Will Like Facebook Graph Search?
What will Facebook Graph Search really mean for consumers, brands and the marketplace?
2013 Forecast: The Deep Focus Digital & Social Marketing Outlook
What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.
Goodbye “Campaign,” Hello Publishing: The Moment Studio Creates Brand Content Built To Share
Ian Schafer, Deep Focus CEO and Founder, and Ken Kraemer, Deep Focus Executive Creative Director, talked with Paula Bernstein at Fast Company about making real-time content for brands.
Deep Focus Forms the Moment Studio to Create Branded Social Content in Real Time
Believing that unprecedented access to real-time intelligence and data should fuel a new creative process, digital agency Deep Focus has established The Moment Studio, a micro-content production team.
Deep Focus Partners with Tumblr for Inaugural A-List Partnership Program
New York, NY, November 13, 2012- Today Tumblr is excited to announce the A-List Partnership Program.
Can ‘Creative’ Really Tell Brand Stories Within Display?
Ken Kraemer, Deep Focus Executive Creative Director, joined a panel discussion today at OMMA Premium Display in NYC. So, can creative really tell brand stories with display?
We’re Going Mobile: Deep Focus at OMMA Social
Deep Focus was in LA this week to be a part of MediaPost’s first-ever one-day OMMA Social event. We talked Mobile with some of the industry’s elite.
Online Video: Beyond the View
Ian Schafer, Deep Focus CEO and Founder, talks to Digiday about the evolution and future of online video.
Being @InvisibleObama: Five Real Things Marketers Can Learn From An Imaginary President
Ian Schafer, Deep Focus CEO and Founder, shares with Forbes the five insights garnered from his Twitter success as @InvisibleObama.
Deep Focus Launches Fitness Tracker App for WellPoint
Check out our brand new fitness tracker WellPower app for WellPoint.
Agency Creative in a Newsfeed World: Deep Focus at Advertising Week
Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.
Making Good on the Promise of Mobile Marketing
Ken Kraemer, Executive Creative Director at Deep Focus, shares his insight on mobile marketing with a piece for The Huffington Post.
Digiday’s Sammy Awards Names Deep Focus Agency of the Year
Digital agency Deep Focus was named Agency of the Year at Digiday’s Sammy Awards, the Oscars of social media marketing.
Deep Focus Named Agency of the Year at the Sammy Awards
Deep Focus takes home the grand prize, Agency of the Year, at the 2012 Sammy Awards in NYC!
Why It’s Time Your Brand Invested in a Creative Newsroom
Ian Schafer discusses the importance of content creation with AdAge.
Who is @InvisibleObama? The World Now Knows. It’s Ian Schafer.
Since August 30th, @InvisibleObama has gained nearly 67,000 followers on Twitter. The mastermind behind the Twitter handle has finally been revealed!
The Technology, Advertising and Startup Council (TASC) holds their inaugural event!
Ian Schafer, Deep Focus CEO and Founder, helps to found the Technology, Advertising and Startup Council (TASC).
What Does it Mean when YouTube Tags go Private?
On August 15th, YouTube announced on Twitter, “We made tags private. Please keep providing them with uploads. Viewers didn’t use them and some abused them”. While this may seem like a minor change, what does this mean for content creators?
Instagram 3.0 – New Social Features in Latest Update
Earlier this month, Instagram launched its 3.0 update, the first major update since their acquisition by Facebook.
KEEP CALM and TAPE DELAY
Olympic memes abound! Our own Ian Schafer, Deep Focus CEO and Founder, got in on the meme action and got noticed by CNN.
God Save the Opening Ceremonies
At Deep Focus, we’re suckers for some good pageantry. And we got that in spades watching London’s killer opening ceremonies. To get the maximum effect, we hunkered down in a bar in NYC with a fine domestic beer or six and live tweeted our reactions to London’s international party. Enjoy!
Read Altimeter’s Report on Paid, Owned, and Earned Media
Deep Focus recently contributed to a report by our friends at Altimeter called “The Converged Media Imperative: How Brands Will Combine Paid, Owned, and Earned Media”.
Timeline or Tab?
Ian Schafer, CEO and Founder of Deep Focus, discusses the benefits of the Facebook timeline for brands.
Twitter Beta Tests Promoted Tweets
Ian Schafer, Deep Focus CEO and Founder, talks with AdWeek about Twitter’s new Promoted Tweets.
Is the Term “Social Media Agency” Passe?
Deep Focus CEO and Founder Ian Schafer discusses the limitations of the label “social media agency” with AdWeek.
Deep Focus is seeking an experienced Project Manager to join the production team. Our ideal candidate will be a team player who is bright, enthusiastic, and insightful with the ability to understand multiple facets of a site, in order to achieve the overall project goal.
#140Conf12: Our own Ian Schafer on Social TV
Our CEO & Founder, Ian Schafer, is speaking on at the 140Conference this morning on a panel called “Social TV: Water Cooler Effect Gone Online.” We’ll be live tweeting the play-by-play at @deepfocus on twitter, so follow along.
We Made a Web Site
We’ve redesigned, relaunched and respackled DeepFocus.net. Check it out.
Senior Project Manager
Deep Focus is seeking a Senior Producer to manage robust and technically complex creative initiatives and campaigns from planning through execution while keeping a firm handle on deliverables via schedule and budget.
Achievement Unlocked: We Won an Emmy for The Long Khan
We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday.
Social Media Communications Manager
Deep Focus is looking for a smart, passionate and driven social media native to join our team as a Social Media Communications Manager. This role will be responsible for support across several accounts, will work directly with the client and internal teams to plan, execute and measure social media communications programs.
They Like Us – They Really Like Us!
We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.
Deep Focus Special Talents: Skate Boarding Edition
Paul lives for the Danger Zone. Watch his boarding skills blow up the Pier 62 skate park in NYC.
Deep Focus and Zynga Go Way Back
ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for [...]
We Won a Webby with MoMA!
We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes [...]
Window Shopping with Cosmopolitan and Deep Focus
Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.
The Impression is in Trouble
CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY
Super Bowl of Social Media Scores Some Buzz
Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl [...]
Behind the Scenes of the MoMA iPad App at MoMA.org
We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.
CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010
Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).
W3 Awards Hearts Deep Focus Hearts W3 Awards
Deep Focus is proud and flattered to be honored many times over by the 2010 W3 Awards this week, including Best In Show for AMC’s Mad Men Yourself.
Who Doesn’t Love a Hat Trick? Deep Focus Picks Up Back-to-Back Awards During New York’s Ad Week
Following our big wins at the Sammy Awards last week, including being named the Best Social Media Marketing Agency for 2010, Deep Focus enjoyed back-to-back wins for two campaigns for two clients in two completely different spaces this week.
Deep Focus Named Best Social Media Marketing Agency of 2010 by Digiday
We had a great time at Tuesday night’s Sammy Awards Gala hosted by Digiday in The W Hotel Union Square in New York. We love when the fun stuff we make for our clients gets recognized by our peers, and that’s what happened at The Sammys – the awards for excellence in social media.