Brands Flying Off the Twitter Handle
What’s a brand to do if they find that someone is sitting on their brands handle?
Lessons Learned in the Creative Newsroom
One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last.
Deep Focus Q&A with Twitter Advertising
Deep Focus talks with Twitter in a two part Q&A for their Agency Influencer Series.
Save the Date: Deep Focus at Creative Week NYC
Creative Week comes to New York May 6th – 10th, bringing together advertising, design, digital media and the arts.
Deep Focus Talks Storytelling at the #Rethink Series
Deep Focus ECD Ken Kraemer recently spoke at Grind in the monthly series #Rethink.
The Real Takeaway from Facebook’s Visual News Feed Redesign
Facebook has redesigned its news feed to be even more visual. Here’s what it means and what’s important.
Deep Focus Presents: An Evening of Disruption at Social Media Week New York
It’s Social Media Week here in New York and Deep Focus is hosting a panel discussion with some of the industry’s biggest disruptors.
Social Platform Security Tips: Don’t be the next Jeep or Burger King
Eight safeguards to help brands decrease the chances of a social hack.
A Glimpse Inside the Moment Studio
What does the Moment Studio do? How does it work? And is it working? All good questions. Watch our video and find out.
Super Bowl of Social Media III: The Year of the Hashtag? Or the year of Real-Time?
Did advertising’s biggest night create the social engagement we know it can? We break it down in the Super Bowl of Social Media III.
Who Will Like Facebook Graph Search?
What will Facebook Graph Search really mean for consumers, brands and the marketplace?
User Privacy – What Foursquare Learned From Instagram’s Kerfuffle
Instagram drew wide criticism when it changed its TOS. Foursquare did the same with a vastly different public reaction. What gives?
2013 Forecast: The Deep Focus Digital & Social Marketing Outlook
What will 2013 hold for marketers? And what should they do about it? Our 2013 Forecast – The Deep Focus Digital & Social Marketing Outlook is here.
Simple Lessons from the Toy Shelves
It’s the holiday season and we are being inundated by ads and news stories proclaiming the hottest toys of the season. Here’s what we’ve learned from successful stocking stuffers.
Black Friday/Cyber Monday Social Rundown
By most accounts Cyber Monday was a success for online retailers. But the headlines weren’t so rosy for social media.
Why We Launched the Moment Studio
We’ve launched a new division of our agency created specifically to produce newsfeed-ready branded content. Find out why.
Obamashare – Social Media Marketing Tips from Nov 6th’s Winner
Barack Obama’s 2008 campaign is widely credited as the first to master social media. For 2012, it’s the creative ways they activated their fans and found new ones that set the stage for a repeat victory.
Getting Out The Vote On Social – Lessons for Marketers
Social media marketing doesn’t amount to much if you can’t get the consumer off the couch so they can help you lift your bottom line. Or vote your vote tally.
We’re Going Mobile: Deep Focus at OMMA Social
Deep Focus was in LA this week to be a part of MediaPost’s first-ever one-day OMMA Social event. We talked Mobile with some of the industry’s elite.
Will Native Advertising Kill the Banner Ad?
Native advertising was one of the most talked about topics at Advertising Week 2012 this month in New York City. Here’s a look at what brand advertisers can expect for 2013 planning.
Agency Creative in a Newsfeed World: Deep Focus at Advertising Week
Are we living in a newsfeed kind of world? Ian Schafer and Ken Kraemer answer onstage at Advertising Week in NYC.
Twitter Gets a New Look (Again)
On September 18th Twitter announced a major redesign to both the native platform and iPad app. Here’s a few thoughts on the changes and what they mean for marketers.
Don’t Stop Pinching and Zooming Just Yet
What does the Apple vs. Samsung verdict mean for “pinch-to-zoom” as a user interface? Contrary to most reports, pinch-to-zoom’s cross-platform demise have been greatly exaggerated.
Consumer Advocacy and the Art of the Remix: What brands can learn from MTV’s VMAs
Proving that Klout is just as important as talent, MTV’s Video Music Awards embrace social media with a new category, Most-Share Worthy Video. We think there’s a lot to learn from the VMAs!
Pushing the Right Share Buttons: A guide for choosing the social media buttons that are right for you
We’ve all seen content surrounded by an overabundance of mismatched, staggered buttons “encouraging” the user to share on every social platform imaginable. Could this actually be encouraging the opposite?
What Does it Mean when YouTube Tags go Private?
On August 15th, YouTube announced on Twitter, “We made tags private. Please keep providing them with uploads. Viewers didn’t use them and some abused them”. While this may seem like a minor change, what does this mean for content creators?
Building a Better Mobile Facebook
Last week Facebook released a brand new native app for iOS, bringing us the best mobile Facebook experience to date.
Understanding Design & Protecting It
The business of Design needs to be protected. But maybe more importantly it needs to be understood.
Instagram 3.0 – New Social Features in Latest Update
Earlier this month, Instagram launched its 3.0 update, the first major update since their acquisition by Facebook.
The Art & Science of Balancing “Likers” and “People Talking About This”
New research shows that Facebook “likes” don’t equate engagement. So how do brands develop an engagement strategy that also builds acquisition?
A Preview of Twitter Cards
What’s the deal with Twitter Cards? And what do marketers need to do about it?
God Save the Opening Ceremonies
At Deep Focus, we’re suckers for some good pageantry. And we got that in spades watching London’s killer opening ceremonies. To get the maximum effect, we hunkered down in a bar in NYC with a fine domestic beer or six and live tweeted our reactions to London’s international party. Enjoy!
Facebook’s Want Button is Fab
Will Facebook make some huge e-commerce inroads with a “Want” button? And is Fab.com a launch partner? We sniffed around and have some thoughts.
Three User Experience Lessons Learned from Facebook
The intertwined stories of Facebook’s success and the MySpace collapse create a compelling parable on how to approach user experience.
The Impact of the Facebook Exchange
Facebook recently confirmed plans to launch Facebook Exchange, a new service that will enable real-time bidding for ad space on its platform. However, it is still unclear whether it will drive user engagement after the click.
AdAge asks, “Does Digital Sell Soap?” We’ve Got Some Thoughts
Taking the cover of Advertising Age magazine this week, the headline story, The Truth About What Works in Digital Marketing. They asked the big question, “Does Digital Sell Soap?” Here are our thoughts on the matter.
#140Conf12: Our own Ian Schafer on Social TV
Our CEO & Founder, Ian Schafer, is speaking on at the 140Conference this morning on a panel called “Social TV: Water Cooler Effect Gone Online.” We’ll be live tweeting the play-by-play at @deepfocus on twitter, so follow along.
The Campaign is Dead. Long Live the Campaign.
In an always-on marketing environment, Brands need to supplement traditional “campaign” thinking with great real-time microcontent. And that has to flow from long-term strategy. Here are six strategies for doing it.
Apple, iOS 6.0, Retina and Marketers: WWDC 2012 Wrap Up
Apple held its annual Worldwide Developer’s Conference today in California. A number of new products and features in iOS present opportunities for marketers and brands.
What foursquare 5.0 Means for Brands
Foursquare released a major redesign – version 5.0 – Thursday that transitions it more fully from a check-in gamification platform to a discovery platform. We’ve created a brief that covers the key changes, their implications and how brands and marketers can get the most out of new opportunities.
We Can’t Help but Love the Diamond Jubilee, Either
How do you capture the amazing pomp and pageantry of Her Royal Highness’s Diamond Jubilee? With a hand-embroidered social media infographic in the form of patriotic bunting, of course. Long live the Queen!
What Happens When Salesforce Acquires a Buddy (Media)
Brands have been clamoring for more than campaign results. They want to extract value from the connections that they have spent time and money building. Undoubtedly, with the help of Salesforce, Buddy Media will attempt to evolve from a marketing tool suite to a fully blown social CRM solution.
What Does the Facebook App Center Mean to You?
Facebook is making it easier for people to find great Facebook Apps that work on their mobile devices. Here’s a quick guide to making sure your branded app is part of the Facebook App Center.
The Twitter Ad Platform in 30 Minutes or Less
Learn the entire Twitter ad platform in 30 minutes, in my OMMA Social Media week presentation, “The Entire Twitter Ad Platform in 30 Minutes.”
Are Social Readers Really Collapsing?
Buzzfeed ran an interesting article earlier on the demise of social readers. Apparently user numbers for Facebook apps from the Washington Post and the Guardian are falling off a cliff. CNET even went so far as to say “the only thing that’s spreading is a viral disgust with the application”. Ouch.
What Facebook’s Timeline for Pages Means for Brands & Marketers
Your brand will never look quite the same again on facebook. Our free position paper on the matter can help you sort out the changes.
An Evening of Connectedness
Tonight, Deep Focus Presents: An Evening of “Connectedness” Livestreaming from Social Media Week NY. Tonight’s talk promises to be an insightful exploration of how connectedness is changing the worlds of advertising, content, journalism and maybe civilization itself. The event will livestream here on DeepFocus.net. UPDATE: The event is now over (but was awesome). Stay tuned for [...]
The Next Great Super Bowl Commercial
What is it about Super Bowl Commercials that make brands want to scream “look at me” vs. “talk to me”? It’s a shame. We break it down in the Second Annual Super Bowl of Social Media.
Super Bowl of Social Media II – Still not that Social
We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.
Father’s Day Special: Sh*t DF Dads Say
Dads. The verbal philosophers of Modern Day age. In honor of Father’s Day, we thought it only appropriate to enshrine the brilliant words that our fathers have said to us over the years.
Deep Focus Special Talents: Skate Boarding Edition
Paul lives for the Danger Zone. Watch his boarding skills blow up the Pier 62 skate park in NYC.
Brooklyn Museum is the Most Checked-Into Museum on foursquare
How do I know? I’m using the new FourScore leaderboard on the home page of DeepFocus.net. It’s right there in the right hand rail. Why should you care? Find out.
Ian & Chris Hughes talk turkey. And Groundswells.
CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.
Striking GOLD – Updated
CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.
Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book
Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.
Watch The Social Media Week Deep Focus Panel Here.
At 3pm on Monday, 2/7, I’ll be moderating a panel called Participation, Aggregation, and Criticism in the Digital Age. My panelists will be: Jonah Peretti, Founder of BuzzFeed and Huffington Post Jay Rosen, press critic, writer, and professor of journalism at New York University Danielle Sacks, award winning senior writer, Fast Company Magazine Jamal Henderson, [...]
The Super Bowl Of Social Media? Maybe Next Year.
It’s funny. I thought that going into this year’s Super Bowl, advertisers would be so gung ho about integrating social media into their commercials that it might get awkward. Boy was I wrong.
Happy Holidays from Deep Focus
There are so many ways to say “Happy Holidays.” We wanted to send our season’s warmest to our new colleagues across the pond at Engine UK the best way we knew how. Instead, we made this video.
Mobile & Urgency: An Interview With Ian Schafer
I spent some time last week with Rob Woodbridge of Untether.TV discussing how timeliness and relevance will be playing an increasing role in not only services for consumers, but in advertising to them. I discuss Deep Focus, some recent campaigns, and the launch of our FourScore (Foursquare analytics) platform.
The Deep Focus Halloween Horror Movie Contest Killed – Literally & Figuratively
Nothing says Halloween like a low budget horror movie. That’s why in honor of the hair-raising holiday, we asked members of the Deep Focus family to create short horror films in their free time. We were disturbed by the results…in a good way. Check ‘em out.
Deep Focus Joins Forces with The Engine Group
Deep Focus has joined forces with Engine as Engine USA’s first agency in the US. We’re going to be building something amazing together, keeping digital at the head — and heart — of a marketing organization that was actually built in this decade to reach consumers in the way they are actually behaving.
The Engagement Agency Manifesto
For decades, brands have approached marketing with a goal of migrating consumers through what we know as the decision funnel: awareness, interest, desire, and action. Historically, most advertising spending has been used to affect the awareness stage, with the rationale being that unless consumers are aware of our products, how will they make it part [...]
Watching TV is So Last Thursday
ABC recently debuted a new free iPad app, which provides broadcast viewers with synchronized interactive content around their new show, My Generation. The app syncs with your TV, so that you can participate in real time, and potentially experience a deeper engagement with the show’s content. We tuned in and checked it out.
Deep Focus Announces the launch of FourScore Location-based Marketing Analytics
During his keynote address at the Location Based Marketing Summit in New York City, our CEO Ian Schafer announced the early beta launch of FourScore, a first-of-its-kind tool to help businesses understand check-ins and the data generated by users of location-aware apps. FourScore begins to answer some of the many, many questions about the potential [...]