Articles by Ken Kraemer
Achievement Unlocked: We Won an Emmy for The Long Khan! April 2nd, 2012 | Ken Kraemer
We were flattered to win a New York Emmy for our work with Epix for “The Long Khan” on Sunday. Awarded at a gala in Times Square (you know the type – long gowns, tuxedos, uncomfortable handshakes between frenemies), we won a hefty addition to our collection of shiny hardware for Promotion: Program Promo – More »
Super Bowl of Social Media II – Still not that Social February 5th, 2012 | Ken Kraemer
We’d like to herald a night of deeply immersive advertising programs that use the most broadly viewed and discussed TV media of the year to drive consumers to rewarding long-term brand relationships in rich social channels. But we can’t.
They Like Us! They Really Like Us! October 20th, 2011 | Ken Kraemer
We love to be loved. And we’re thrilled to get some love from The Sammy Awards, The OMMA Awards, The IAB MIXX Awards and the W3′s. It’s raining lucite around here.
We Need Your VOTE! Help us win the OMMA Members’ Choice Awards August 31st, 2011 | Ken Kraemer
We’re honored to be finalists in four categories (with four different, awesome clients) for this year’s OMMA awards. We’d love your vote in each race for the Members’ Choice awards, though! Check out the work and then please Vote!
Deep Focus and Zynga Go Way Back May 31st, 2011 | Ken Kraemer
ClickZ’s Christopher Heine discussed Deep Focus’s watershed FarmVille campaign for Bing in his article How Brands Helped Zynga Get to IPO Chatter (ClickZ, May 27,2011). Deep Focus worked with Zynga to create a first branded integration into the popular game on behalf of Bing, earning what turned out to be a loyal fan base for More »
Tweeter (or should we say sweeter?) of the Week: @wesingyourtweet May 27th, 2011 | Ken Kraemer
Tweets and acoustic guitar. Made for eachother. Our Tweeter of the Week proves it for you.
Brooklyn Museum is the Most Checked-Into Museum on foursquare May 20th, 2011 | Ken Kraemer
How do I know? I’m using the new FourScore leaderboard on the home page of DeepFocus.net. It’s right there in the right hand rail. Why should you care? Find out.
We’re Hiring. Maybe We’re Hiring You. May 19th, 2011 | Ken Kraemer
Liking what you see? Wish you worked here? That can be arranged? We’re hiring for a slew of positions – from Creative to Marketing to Communications.
We Won a Webby with MoMA! May 3rd, 2011 | Ken Kraemer
We found out this morning that we won the Webby in the “Lifestyle – Tablets & All Other Devices” mobile category for the AbExNy iPad app we developed with and for MoMA. We couldn’t be more flattered to be honored in this way, especially considering we were up against some great apps from the likes More »
Tweeter of the Week: @jessirklein April 18th, 2011 | Ken Kraemer
A few days late, but no less amazing, our Tweeter of the Week is a real, live human, @jessirklein. Read on and smirk with us.
Tweeter of the Week: @Pres_Bartlet April 8th, 2011 | Ken Kraemer
Our Tweeter of the Week? Fictional POTUS @Pres_Bartlet, an executive everyone can follow.
Ian & Chris Hughes talk turkey. And Groundswells. April 7th, 2011 | Ken Kraemer
CEO & Founder sat down with Facebook co-founder, Obama campaign social media legend, and Jumo founder Chris Hughes at the Ad Age Digital Conference yesterday in New York. Check it out.
Tweeter of the Week: @BronxZoosCobra April 1st, 2011 | Ken Kraemer
Our inaugural tweeter of the week is (imagine a tight, amazing drumroll, followed with a cymbal crash and a deafening fanfare): @BronxZoosCobra.
Window Shopping with Cosmopolitan and Deep Focus March 22nd, 2011 | Ken Kraemer
Deep Focus and its partner Cosmopolitan is proud to announce the launch of its innovative iPad advertising program for the venerated title. Cosmo launched its first-ever iPad edition in the form of a sampler, and asked Deep Focus to create a clever and distinctive platform for its advertisers.
Striking GOLD – Updated March 22nd, 2011 | Ken Kraemer
CEO/Founder Ian Schafer chatted with Agency Spy’s Media Beat in a three-parter that takes you behind the red curtain at Deep Focus. Check it out and check back often as we update this series.
Hacking the Industry’s Brightest Minds for the Greater Good: The DonorsChoose.org Social Hackathon E-book March 9th, 2011 | Ken Kraemer
Deep Focus is pretty thrilled to have worked with Bing and Hotmail in a completely innovative way to help online philanthropy trailblazer DonorsChoose.org – one of our favorite things.
The Impression is in Trouble March 4th, 2011 | Ken Kraemer
CEO-Founder Ian Schafer discussed the uncertain future of the digital impression in one of Editor-in-Chief Brian Morrissey’s first interviews at Digiday in the DIGIDAY:DAILY
Super Bowl of Social Media Scores Some Buzz February 22nd, 2011 | Ken Kraemer
Deep Focus not only enjoyed the Super Bowl ads this year, but got under the collective hood to see how social they were. We created the first ever breakdown of social media in Super Bowl Advertising rating its use of social to engage and extend “big game experiences” well after the game. The “Super Bowl More »
Happy Holidays from Deep Focus December 22nd, 2010 | Ken Kraemer
There are so many ways to say “Happy Holidays.” We wanted to send our season’s warmest to our new colleagues across the pond at Engine UK the best way we knew how. Instead, we made this video.
Behind the Scenes of the MoMA iPad App at MoMA.org December 21st, 2010 | Ken Kraemer
We discussed the vision and creative process behind the official MoMA iPad app we launched in October with our teammates over at MoMA. Our chat was featured on MoMA’s Inside/Out blog.
CEO and Founder Ian Schafer Named to Silicon Alley 100: New York’s Coolest Tech People in 2010 October 26th, 2010 | Ken Kraemer
Deep Focus CEO and Founder Ian Schafer was again named to the Silicon Alley 100: New York’s Coolest Tech People in 2010 (Silicon Alley Insider, October 26, 2010).
W3 Awards Hearts Deep Focus Hearts W3 Awards October 20th, 2010 | Ken Kraemer
Deep Focus is proud and flattered to be honored many times over by the 2010 W3 Awards this week, including Best In Show for AMC’s Mad Men Yourself.
Deep Focus Announces the launch of FourScore Location-based Marketing Analytics September 29th, 2010 | Ken Kraemer
During his keynote address at the Location Based Marketing Summit in New York City, our CEO Ian Schafer announced the early beta launch of FourScore, a first-of-its-kind tool to help businesses understand check-ins and the data generated by users of location-aware apps. FourScore begins to answer some of the many, many questions about the potential More »
Who Doesn’t Love a Hat Trick? Deep Focus Picks Up Back-to-Back Awards During New York’s Ad Week September 29th, 2010 | Ken Kraemer
Following our big wins at the Sammy Awards last week, including being named the Best Social Media Marketing Agency for 2010, Deep Focus enjoyed back-to-back wins for two campaigns for two clients in two completely different spaces this week.
Deep Focus Named Best Social Media Marketing Agency of 2010 by Digiday September 15th, 2010 | Ken Kraemer
We had a great time at Tuesday night’s Sammy Awards Gala hosted by Digiday in The W Hotel Union Square in New York. We love when the fun stuff we make for our clients gets recognized by our peers, and that’s what happened at The Sammys – the awards for excellence in social media.
Why people like brands on Facebook September 8th, 2010 | Ken Kraemer
Interesting study on why people like/friend/fan/follow brands on Facebook.
