Articles by Deep Focus
An Evening of Connectedness February 14th, 2012 | Deep Focus
Tonight, Deep Focus Presents: An Evening of “Connectedness” Livestreaming from Social Media Week NY. Tonight’s talk promises to be an insightful exploration of how connectedness is changing the worlds of advertising, content, journalism and maybe civilization itself. The event will livestream here on DeepFocus.net. UPDATE: The event is now over (but was awesome). Stay tuned for More »
Noticed: Coppola’s “Twixt” Pretty Funny, If Unintentionally September 13th, 2011 | Deep Focus
Our own Cory Everett, author of Film Focus and blogger for indieWIRE’s the Playlist,was quoted in the Los Angeles Times with his review of Coppola’s new film, “Twixt.” (The Los Angeles Times: Toronto 2011: Francis Ford Coppola’s “Twixt” not wowing the critics, September 12, 2011.) It was part of his Toronto Film Fest wrap up. More »
MoMA Debuts Free Abstract Expressionist New York iPad App November 18th, 2010 | Deep Focus
App Showcases 60 Works of Art Drawn from Major Exhibition at The Museum of Modern Art, with Video, Audio, and Archival Photographs, and More
Deep Focus joins Engine USA: Press Highlights October 27th, 2010 | Deep Focus
October saw a water-shed moment for Deep Focus as we announced that we’d been acquired by Engine USA. The news sparked a frenzy of interest from the media and trade press.
Engine USA Announces Acquisition of Deep Focus October 19th, 2010 | Deep Focus
NEW YORK, NY—October 19, 2010— Engine USA, the newly formed communications and marketing services group, today announced the acquisition of Deep Focus, the New York-based full-service interactive marketing agency recently named Best Social Media Marketing Agency of 2010.
Founder and CEO Ian Schafer Reflects on the Role of Likers September 12th, 2010 | Deep Focus
Adweek’s The Variables of ‘Like’ (Brain Morrissey, September 12, 2010), discusses the methods and lengths that brands will go to to increase the number of ‘likers’ they have. Deep Focus Founder and CEO Ian Schafer reflects on the significance of a brand’s ‘likers’ on Facebook: “As you get up the chain at organizations, bigger is better,” More »
Connecting with Young Demographics August 4th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on connecting with younger demographics (Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd, by Joseph Plambeck, The New York Times, August 4, 2010). Artists and topics that can connect with a young demographic are valuable assets, said Ian Schafer, chief executive of More »
Founder and CEO Ian Schafer on Working with Location Service APIs June 14th, 2010 | Deep Focus
Deep Focus Founder and CEO Ian Schafer reflected on working with foursquare’s API in Clickz’s “Foursquare Checks In With Marketers: Scalable Tools On the Way” (by Zachary Rodgers, June 14, 2010). “You can do more with Foursquare without their involvement than you can with it,” he said. “The only reason to work with them directly More »
Recent Kids Product Q Study Reveals Strong Affinity For Social Media Brands *** Social Media Impacts the Top Appealing Brands among Kids Ages 6-17 April 30th, 2010 | Deep Focus
NEW YORK, April, 2010 – According to new data recently released by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, kids report that social media brands deliver overall appeal and user satisfaction levels comparable to highly touted traditional brands.
Is Facebook becoming Skynet? April 26th, 2010 | Deep Focus
In Adweek’s Facebook: Into the Open Graph (by Brian Morrissey, April 26, 2010), Deep Focus founder and CEO Ian Schafer comments on the impact of the introduction of Facebook Open Graph: “It results in Facebook becoming … all-knowing,” said Ian Schafer, CEO of Deep Focus, who compares Facebook to Skynet, the computer network in The More »
Digital Agency Deep Focus Expands Services, Unveils GEOfocus, With Core Competency Built Around Rapidly Emerging Location-Aware Platforms April 14th, 2010 | Deep Focus
NEW YORK, April 14th, 2009 – Today, Deep Focus, a leading independent interactive engagement marketing agency, has significantly expanded their suite of strategic services with the unveiling of GEOfocus, a marketing practice built around location-aware platforms. The announcement was made by Deep Focus Founder & CEO Ian Schafer.
Bing Makes Hundreds of Thousands of Friends Overnight in Farmville March 4th, 2010 | Deep Focus
Adweek’s Brian Morrissey discusses the success of Bing’s brand integration into Farmville, the wildly popular social game (Bing’s Virtual Bling Buys Facebook Fans, Adweek, March 4, 2010). Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft’s Bing More »
Founder and CEO Ian Schafer on the Impact of Social Media on Organizations March 2nd, 2010 | Deep Focus
Deep Focus founder and CEO Ian Schafer participated in a panel focused on social media’s transforming force at the 4A’s Transformation Conference earlier this year (Adweek, 4A’s: Shops, Clients Must Join the Conversation, Jim Cooper, Mediaweek, March 2, 2010). “Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO More »
