About

We Build Culturally Connected Brands

We are a global, digitally led creative agency focused on building brands
that connect to and draw momentum from the culture that shapes consumers’ lives.

These are the culturally connected brands.

Culturally connected brands outperform their categories.
They don’t interrupt culture, they make it.
And they connect to consumers’ hearts and minds,
forging a relationship that is both valued and valuable to everyone.

We do it by creating a belief-ready idea: an idea that so closely aligns with
consumers’ values, needs and beliefs – right now, today – that it makes
the brand instantly relevant and instantly appealing.

We can do this with our brands because our thinking is fueled by
a unique intelligence engine that analyzes and distills generational culture into actionable knowledge –
in the right now and in the long term.

And because we’ve reimagined how agencies deliver all kinds of content,
we connect brands to culture with an agility and quality
that delivers step-change results.

Our Capabilities

Research, Strategy & Analytics

Culturally connecting brands begins and ends with intelligence. Intelligence that goes beyond the typical ivory tower blandishments and that reads between the lines of data and conversations, in real time and over the long term. From bespoke research to innovative listening, we have developed industry-leading methods of understanding culture and its inhabitants – insights that drive meaningful work. And we complement that capability with the statistical expertise to quantify the work’s impact, from driving equity to driving sales. 

Our core capabilities include:

• Target & Audience Insights
• ROI Projections & Forecasting
• Media Mix Modeling & Attribution
• Brand Tracking &  Custom Panel Development
• Web Analytics & Purchase Funnel Analysis
• Primary Qualitative & Quantitative Research
• Bespoke Commissioned Research

Proprietary Trend Research

Cultural insight pairs with our quantitative intelligence to form the core of our perspective. That insight is created by a group focused on understanding the inter-generational trends that shape consumers’ affinities and behaviors. Every quarter we publish the preeminent outlook on these trends: the Cassandra Report, the critical decision-making tool for the world’s top companies and brands seeking to reach and engage Gen Y and Gen Z consumers. Our research organization also creates bespoke research and insights for individual brands to help turn insights into action. 

Our core capabilities include:

• Quarterly Cassandra Report
• Bi-Annual Workshops – Cassandra Sessions
• Private Group Sessions
• Commissioned panel testing

Learn more at Cassandra.co

Creative & Technology

There’s one way to motivate action in people. Emotional connection. All strategies hinge on it, so the work we make delivers it. Inspiringly conceived, expertly executed. Creative is our vocation, code our medium. 


Our core capabilities include:

• Brand and Campaign Concepting and Execution
• Broadcast & Digital Video Production
• User Experience Strategy & Design
• Website & App Development
• Innovation & Product Development

Content Marketing

The Moment Studio is the original creative newsroom, designed to concept and create content at the speed of consumers’ social and mobile behavior. Like no other creative operation in the industry, this hybrid creative-production team turns passion for storytelling into the most creative and delightful content in the world, for some of the best brands in the world. 

Our core capabilities include:

• Original Content Creation
• 360° Content Campaigns
• Mobile Content Campaigns
• Always-On Content Marketing
• Branded Entertainment and Video
• Real-Time Event Marketing

Learn more about the Moment Studio

Distribution Strategy & Publishing

People live their lives in social feeds. We get brands to live that way, too, helping them make connections with people that are as powerful as the connections people make with each other. We craft smart channel strategies that put clever content in the hands of the right audience at the right time. We geek out on cleverly efficient paid, owned and earned media strategies that turn ideas into affinity and content into action. 

Our core capabilities include:

• Content & Platform Strategy
• Paid, Owned and Earned Channel Strategy
• Editorial Planning
• Community Management
• One-to-One Social Engagement
• Media Panning & Buying
• Influencer Activations

Client Services & Delivery

Great work is useless unless it serves the brand and is executed flawlessly. We’ve built a better account management and project management practice: strategic subject matter experts that help guide clients through an increasingly challenging media landscape. 

Our core capabilities include:

• Account Management
• Brand Stewardship
• Campaign Planning
• Project & Scope Management
• Vendor Management
• Quality Assurance

Our Clients

  • Purina
  • Lay's
  • Ruffles
  • YouTube
  • Frito-Lay

A Part of the Engine Group

Deep Focus is a member of the Engine Group. Headquartered in London, Engine is a collection of best-in-class agencies across the globe that collaborate to create ideas that sit at the heart of our clients' businesses and drive brands forward.

Office Locations

NYC
LA
SF
LDN
SHG
HK